A Lesson in Sales

Ever been accused of being a relentless salesman? Typically, being called a salesman isn’t a compliment. Most people associate bad vibes with salespeople, thinking of the stereotypical used car salesman that’s looking to scam everyone for a quick profit. It’s an ugly truth, and we’ve got to be aware of it.

If you’re being called a salesman, it’s typically because you’re spending a lot of time talking and trying to convince someone of something. If you’re not actually in sales, then it isn’t really that big a deal, except that people will no longer enjoy talking to you. However, if you are in sales, it’s definitely something that needs corrected.

We have two ears and one mouth and we should use them proportionally

― Susan Cain

You have one mouth and two ears. Use them proportionately. People love to talk , especially when it’s about themselves. If you want them to buy what you’re selling, indulge this aspect. Ask open-ended questions, listen – without interrupting – to the answers, honestly answer their questions as briefly and to-the-point as possible, and above all shut up! You’ll walk away from that conversation with a new friend and a new customer. It sounds easy, right?

It really is, as long as you apply yourself. Remember, the one who talks the most will almost always own the product at the end of the meeting. How many more [insert your product here]s do you have room for at your house? It’s time to talk less and sell more.

Now that you know what most salesmen are doing wrong, costing them thousands every year, you can fix it in your own presentations, meetings, and communications. Wayne Lazarides, Creative Director at Inkredible Rebranding, wants you to think of sales in a much different light, learning to start communicating and stop selling yourself short.

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About the author:

Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards image and reputation building for small business owners.