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Author: Michael McNew

Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards branding and content marketing for small business owners.
Using Instagram Reels: What Small Businesses Need To Know About TikTok’s New Competition
September 30, 2020October 15, 2020

Using Instagram Reels: What Small Businesses Need To Know About TikTok’s New Competition

Social Media Marketing by Michael McNew

You need to start using Instagram Reels so you can get all the benefits that only an early adopter gets, like building a new IG audience. Learn how to use Reels and what it can do for you so you can earn the rewards as quickly as possible.

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Better Email Marketing Results:  Psychological Strategies To Get Your Audience To Act On Your Emails
September 23, 2020October 1, 2020

Better Email Marketing Results: Psychological Strategies To Get Your Audience To Act On Your Emails

Email Marketing by Michael McNew

You can earn better email marketing results than you currently are simply by learning how to apply psychology to your messages. These unique tactics you’ve probably never thought of before will nudge people to act on the emails you send them.

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Advanced Instagram Content Strategies: Tactics To Make Your Instagram Work Better For You
September 16, 2020September 22, 2020

Advanced Instagram Content Strategies: Tactics To Make Your Instagram Work Better For You

Social Media Marketing by Michael McNew

If you’ve gone as far as you think Instagram can take you, it’s time to look at some advanced Instagram content strategies you’ve never seen. With this new take on Instagram, you’ll be ready to open the platform to a whole new level of results for your brand.

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Start A Blog: A Small Business Step-By-Step Guide
September 9, 2020

Start A Blog: A Small Business Step-By-Step Guide

Blogging by Michael McNew

If you haven’t already, you need to start a blog for your small business and start getting the results that having a blog brings to it. The steps outlined here will take you from invisible on the web to one of the best sources of information in your industry. Follow them closely and see your brand grow.

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Social Proof: How Opinions Influence Buying Decisions
September 2, 2020September 9, 2020

Social Proof: How Opinions Influence Buying Decisions

Content Marketing by Michael McNew

Social proof can shift the way your potential leads think and make their buying decisions. But how, and how can you use it? In this article, we’ll go in-depth to understand what social proof is, how it works, and what you can do to make it benefit your brand and help you grow.

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B2B Website Design: The Key Elements You Need
August 26, 2020

B2B Website Design: The Key Elements You Need

Website Design by Michael McNew

A great B2B website design should be sales-ready and capable of supporting the longer sales cycles that B2B companies regularly experience. Here’s what your B2B website needs in it’s design.

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Social Media Marketing Goals That Matter For Small Business
August 19, 2020

Social Media Marketing Goals That Matter For Small Business

Social Media Marketing by Michael McNew

Social media marketing is great for your small business, but only if you set social media marketing goals that make sense and help you and your brand grow. That’s why we’ve put together this collection of social media marketing goals that will do something good to grow your business.

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Marketing Your New Business: How To Get Noticed Online
August 12, 2020

Marketing Your New Business: How To Get Noticed Online

Digital Marketing by Michael McNew

Marketing your new business is critical to its future. Nobody will buy from you if they don’t know you exist. There are lots of options to market your new business, and most of them are right under your nose. Know what you need to do.

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Video Affects SEO: The Benefits Of Video Content
August 5, 2020

Video Affects SEO: The Benefits Of Video Content

SEO by Michael McNew

Video content affects SEO in major ways, some of which you might be surprised by. These are all the surprising ways video affects SEO. Some of them you’re familiar with, and others will be totally new to you. But all of them are well worth the addition of video to your content.

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Brand Identity: Connecting With Your Target Market
July 29, 2020

Brand Identity: Connecting With Your Target Market

Branding by Michael McNew

Beyond your products and services, your brand identity is the most valuable asset you can build for your business. This article takes a deep-dive into the process of building a brand image that your audience can emotionally connect to. Get your target market excited about the possibility of working with you right now.

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