By now, you may have heard about a form of internet-based marketing known as inbound marketing. Today, I want to help you understand the value of using these strategies for your business and make sure you know what you’re getting into.
As traditional marketing methods, like television commercials and printed mailers, begin to die out, inbound strategies are finding their place among small business owners. Especially because the cost is usually way lower, and the return higher. That’s a recipe for great marketing for any small business. Today, we’re going to dig into some of the ways you can use inbound marketing to set your small business apart.
Today, Visceral Concepts founder Michael McNew explains how content has changed, and why you have to change the way you make it. Your content strategy hinges on understanding what's going on in content marketing.
Blogging falls at the center of a strong digital marketing campaign. It’s the living, breathing attraction that drives visitors to your website. When you’re doing digital well, most people won’t come to visit your homepage, but will instead visit one of the many fresh, relevant, informative blog posts you’ve published to your site.
I’ve suggested before that you have a strong digital marketing strategy if you want to build your customer base, but what does that really entail? More importantly, what channels should you be pushing your digital content through?
You’re probably doing some kind of online marketing right now. Maybe you have a Facebook page and a website. You might even be doing some pay-per-click ads. However, if you’re like most small business owners, you’re probably not satisfied with the results. You may start to wonder why you’re investing the money month-after-month. Let's talk about it.
If you’ve spent any time trying to create content, you know it can be really tough to get anyone to pay attention. There’s a lot of content out there and millions of pieces more are created every day. You have to do something to break through the noise.