Driving Factor

Today, I want to share with you the passion that caused me to found this company. I think that sharing it is important and relevant because it helps people to understand my purpose in the work that I do. That understanding helps build trust, which lets you know that I have your company’s best interests at heart.

When you founded your company, you had a dream. Maybe it was to deliver the best product in your industry, to build a reputation for amazing customer service, or to change the way an entire segment of the world works. Maybe you didn’t care how big your company was as long as you could spend the rest of your life doing whatever it is your company does. Regardless, you dreamed of a life spent making an impact on the world in your chosen field, even if only a small one. Maybe those are assumptions, but they’re generally pretty safe ones. Entrepreneurs don’t usually dedicate their lives to something that doesn’t motivate them.

Passion is your joy, it is the essence of who you are. You have to unwrap it to find it.”

– Jackie St. Onge

The part that fuels my passion is the part where I get to bring entrepreneurs back to the early phases of their company. I’ll say it again: I love getting people to dream. I love getting people to dream about what their company always was supposed to be. I love getting owners to dream of where their company could go from here. I love the way founders light up when they begin to see possibilities that they had either missed, or could never see before. But my favorite part is when I get to help them develop the tools to get there; when I can show them exactly what to do to make the dreams a reality. It’s something I’m glad I get to live every day doing.

What about you? What are you passionate about? What do you joyously spring from your bed to participate in? And the real question, do you spend every day getting paid to do it? Comments are open, so tell us what you get fired up about. Linda Coles, author of Start with Hello, offers her insight into finding your passion, in case you have nothing to leave in the comments. Read on, and find your internal fire.

Was this post helpful?

About the author:

Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards image and reputation building for small business owners.