Sometimes, what you get paid to do all day is a ton of fun. Sometimes it's so much fun that you forget it's a job. Sometimes, you even forget that all of your fun is valuable to someone else. When you do, getting paid gets hard. It's time to fix that.
There’s something that’s been bothering me a lot in the business world. We’ve almost lumped marketers in to the pinky-wearing, hard-push, bad polyester suit, old-school used car salesman category. Quite frankly, it’s because a lot of them are.
Sometimes you get creatively stuck. From writer's block to the inability to overcome objections, to being just plain cloudy, a creative rut can cause all sorts of slowdowns in your day to day life and on the way to your goals. Here's something I tried out to help me, and considering how easy it is to actually do it, I recommend it to you.
There are four areas that make up the Ikigai; that which you love, that which you’re good at, that which you can be paid for, and that which the world needs. It’s a concept revolving around your life’s purpose. Originally, I was going to write about the Japanese concept of Ikigai, as in a whole definition of what it is and why it’s important. I felt that this article would be better served in talking about how to find your Ikigai (or more accurately talking about how I found mine).