Or a tweet, whatever. Have you opened a Twitter account for your business yet? If you haven’t, you’re missing the chance to engage your audience in one of the most meaningful formats of social media available today. Twitter is the place where the phrase a little bird told me comes true. Customers and potential customers let each other know whether or not your company is worth doing business with. If you’re not there listening in, you’re losing that feedback opportunity.
On top of that, people are eager to participate in dialogue with you and your company, and you need to be there to hear them and answer them. Customers are looking to know that you’re listening, that they can be heard, and that their input matters to you. They want to know that if something goes wrong, you’ll be there to fix it. Twitter’s platform is the single most effective, no-cost way to make all of that happen.
I promise, no matter what this article sounds like, Twitter is not paying me to write this (however, if anyone from Twitter’s PR department is reading this, I’m not opposed to a sponsorship, or at least a little kick-down…). I’m writing this because the value of the platform has become apparent to me in a big way over the past year, and I’m excited to pass that sort of value on to others.
You’ve got to be where your customers are before they start looking for you. They have to not only already know your name, but go looking for it when they want what you have to offer. And they need to know that you’ll be there to hold their hand long after the purchase is made. Because Twitter is so basic, clear, and easy to use, as well as it’s content’s broadcast nature, it’s the perfect place to reach your clients. And you’ll be the ones they look for when they want what you’re selling.
Then, of course, you’ve got to boost that reach. Here are some great tips direct from the horse’s mouth on how to make sure your customers find you on Twitter. Read through it and figure out what works best for you.