Have you ever wanted to strangle a client who wanted to change everything 2 weeks into the project with 24 hours left until the deadline? I have. It seems like, sometimes, after tons of hard work and communication, the client and you wind up on different planets. And it seems to happen at the end of a 10 minute conversation about that border color. It can be one of the most frustrating, gut-wrenching, dangerous things that can happen to your relationship with your client. Let’s face it: you’re not in business to lose a client, or to lose money. It’s important you make sure you and your client are on the same page throughout the whole process. Part of the key to that is to make sure you never present anything out of context. Here’s how it works:
- Try to present everything when you’re face to face with the client. Give a detailed rundown of the thought process you had, the angle you took, and the goal you were aimed at. Relate your process to the goals of the client and how you believed that your approach would meet those goals. And always, make sure you explain why. Have evidence from studies, trends, and competitors in the same field as your client so they know all the facts. Most of the time you get off track because the client doesn’t know as much about how to achieve the goal as you do. That’s why you were hired.
- Take the time to include education in the process. It will profit you much more than the time it cost.
Here’s an older, but still relevant article from The Tech Republic about how to make sure you and your clients are on the same page:
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