Have you ever had a ton on your plate and, as a result, lost track of a task or two? Have you ever had to juggle multiple projects and felt there were too many proverbial balls in the air? I have, and it can get overwhelming very quickly. You need a way to sort it all and prevent it from becoming a juggling act to begin with. You need a system to manage your tasks.
You've got a billion dollar idea. You really want to get started with it. You're willing to do just about anything it takes. There's just one little problem. You're not entirely sure how to make your idea into a business. You know you're solving a real problem, but you don't know what it takes to bring it to market. Today, we recommend the best source we know of to find that information; "Implementing by Instinct."
For about the past year,there has been a huge movement sweeping social media for business. The benefits of business social media have become very apparent for many entrepreneurs, but no benefit quite so much as the one that comes along with today's recommendation. How would you like explosive social media exposure and instant positive engagement? This week, we suggest you start using Periscope.
Does your computer run slower than it used to? Does it seem to freeze up or have problems it didn't used to? Are you about ready to throw it out a 5th floor window? Computers can slow down for dozens of reasons. From unnecessary clutter on the hard drive to hardware failures, computer freezes and slowdowns can bring a halt to your day. But what do you do about it? Before you head to some big-box electronics store to buy your next system, we've got a suggestion. We recommend a PC tuneup.
If you've been in business or sales for any length of time, you know that your timing is everything. You can break a deal just by trying to close when it's inappropriate, but if you're time it right you can explode your profit. Knowing exactly when to go for the sale can be tricky business, but there are some key factors that indicate a better chance, especially when you're indirectly communicating with your client. We call those indicative factors momentum, and today we're going to look at how to use it best.
When it comes down to it, running any business includes a fair share of marketing. No matter your tactics, be they grassroots-word-of-mouth or social media based, you do something every day to get people to know your business exists and "take the risk" to come and try it. It can be challenging at best and downright daunting at worst, but it must be done. In all that work you're doing, you may be forgetting the most important step to making it easier and more effective. We recommend fixing that.
One of the things I get asked about frequently, and have for as long as I've been coaching salespeople, revolves around the biggest problem in sales. They ask some variant of, "What's the best way to get new leads?" A seemingly simple question begs an unexpected answer. The response I give now is some variant of, "What are you going to offer the lead in exchange?" You see, email marketing is the most effective way to market, but you have to get the email addresses. Let me explain.
Your brand is what makes your business more than a commodity. But what is a brand, really? And, how exactly do you transform it in to something that people actually care about? If questions like this have you concerned about whether or not your brand is performing at it's best, this week's recommendation is exactly what you've been looking for. We've got a book you should definitely read.
You're in business. Maybe you've been in business for a while, and maybe you've just started up. Either way, you've (hopefully) attempted to begin building your brand. Like I share with all my clients, your client isn't really buying your product, they're buying your brand. With this as the case, it makes the most sense to invest good time and money in to assuring that your brand is solid, complete, and performing at full steam. This week I recommend a brand analysis.
Sometimes we get super caught up in the important stuff of our day-to-day business. We have clients to meet, projects to finish, prospective clients to follow up with, social media to handle, marketing to run, and bills to pay. There is also a ton of other minutia that we've got taking up our other time. Sometimes it gets to the point where your desk looks like mine. Today, we recommend taking the time to de-clutter.