Over the past couple of years, Marvel has made its way from an exclusive of nerd basements (like mine) to the forefront of mainstream entertainment. They have become one of the greatest forces in Hollywood, and a titan of a marketing machine as a subsidiary to Disney. But endlessly most memorable are the campy capers of Marvel's most heroic hype-man, Stan Lee. Let's learn his four fantastic fundamentals.
If you've ever watched a commercial that made you feel like it knew exactly what you were looking for, you have a single man to thank. Known as The Father of Advertising, David Ogilvy went from an inexperienced advertiser with $6,000 in his bank account to becoming the man who changed the image of a country - and an industry. An author, marketer, and savvy businessman, Ogilvy's success has much to offer to any entrepreneur's education.
An awful lot has occurred this week in the news for small business. California shuttered a bill that would have legalized equity crowdfunding in the state, which would have brought more options to small business for obtaining investors. The giant dinosaur known as The PennySaver filed for bankruptcy and began the process of shutting its doors, which was a surprise that was a long time coming. And the minimum wage vote in Los Angeles was approved and will raise the minimum wage in the city to $15 per hour by 2020, which becomes frightening for many small businesses. Here's what's going on in small business news.
This week is National Small Business Week, a week where we celebrate the contributions small business makes to both the national economy and to the local community. It's a big deal for us at Visceral Concepts, for local communities, and ultimately for you. However, our promotion is seeing a change of plan.
Today we can announce the companies that will be participating in our promotion. But first, here's how it works. We're going to be out for periods of time every day next week handing out these promotional packs. They'll include some neat stuff from us, plus specials offered by the participating companies below. We're looking to support local, small business and encourage you to spend your money with them instead of the big box stores. The difference you could make in one week could be the difference between life and death for a local business. Here's who is involved.
It happened again today. I saw a logo for a company that had nothing to do with the company. Worse, it was a complete ripoff of another logo that was entirely unrelated. The company was a dirt-hauling company. It was painted on the side of a dump truck. They had taken the Godfather logo and replaced the words with the name of their company.
Let's do an imagination exercise, shall we? Imagine you've just financially reached the point in your business where you can afford to put money in to real marketing. You know, the kind that involves pay-per-click ads, a solid social media presence, and maybe even a local television commercial. You're going to re-brand your literature, get a new logo, and modernize your website. You're going to start playing big. Aside from the costs of printing, PPC ads, and the commercial, you need to make room in the budget to hire someone to do the job. How much, though? That depends. Are you going to hire in-house, or enlist an agency?
Maybe it's just me, but whenever I come across a company I take a look at their website. It's the first place I go to find out more about them. In all the years I've had access to the mobile web, one thing still stands out. Most companies have crappy websites. They're years outdated, they're not mobile-friendly, and they don't work quite the way their supposed to. Sometimes they've even got missing or out-of-date information. It's sort of a big problem. Warning, this article is a little aggressive.