B2B influencer marketing is the natural place for brands who want to take advantage of the power of influencers. Find out everything you need.
Over the past couple of years, Marvel has made its way from an exclusive of nerd basements (like mine) to the forefront of mainstream entertainment. They have become one of the greatest forces in Hollywood, and a titan of a marketing machine as a subsidiary to Disney. But endlessly most memorable are the campy capers of Marvel’s most heroic hype-man, Stan Lee. Let’s learn his four fantastic fundamentals.
Let’s do an imagination exercise, shall we? Imagine you’ve just financially reached the point in your business where you can afford to put money in to real marketing. You know, the kind that involves pay-per-click ads, a solid social media presence, and maybe even a local television commercial. You’re going to re-brand your literature, get a new logo, and modernize your website. You’re going to start playing big. Aside from the costs of printing, PPC ads, and the commercial, you need to make room in the budget to hire someone to do the job. How much, though? That depends. Are you going to hire in-house, or enlist an agency?
Emails are the hardest thing to convince your target demographic to part with. They also provide you the largest value in targeted marketing. Have a look at some of the stats.