When it comes down to it, running any business includes a fair share of marketing. No matter your tactics, be they grassroots-word-of-mouth or social media based, you do something every day to get people to know your business exists and "take the risk" to come and try it. It can be challenging at best and downright daunting at worst, but it must be done. In all that work you're doing, you may be forgetting the most important step to making it easier and more effective. We recommend fixing that.
You're in business. Maybe you've been in business for a while, and maybe you've just started up. Either way, you've (hopefully) attempted to begin building your brand. Like I share with all my clients, your client isn't really buying your product, they're buying your brand. With this as the case, it makes the most sense to invest good time and money in to assuring that your brand is solid, complete, and performing at full steam. This week I recommend a brand analysis.