Your brand is what makes your business more than a commodity. But what is a brand, really? And, how exactly do you transform it in to something that people actually care about? If questions like this have you concerned about whether or not your brand is performing at it's best, this week's recommendation is exactly what you've been looking for. We've got a book you should definitely read.
I'm a huge reader. I read articles, books, newspaper and magazine publications, transcripts, and just about anything else I can get my hands on that might give me some insight on how to be a better entrepreneur and leader. A former mentor of mine used to live by the saying "leaders are readers", and it's something that I take very seriously as well. If you are ever in need of a good book that's packed full of information to help you get better as a leader, teacher, entrepreneur, or person in general, I'm definitely a good person to ask. Today's suggestion, however, comes without the request.