Today, Visceral Concepts founder Michael McNew talks about the areas of branding that nobody talks about.
Today, Visceral Concepts founder Michael McNew talks about what you’ve got to consider when choosing an eCommerce solution for your small business.
You may consider branding to be an exercise in vanity, one that often costs a lot of money. In this video, Visceral Concepts’ founder Michael McNew shares why that’s the wrong way to look at it.
Can you tell me simply what your company stands for? It’s a question that a lot of people have trouble answering. Your company exists for a purpose, and that purpose is not to make money or produce a specific product. It has a broader problem it’s trying to solve, or at least it should if you want to have long term success. What I find with a number of the clients I work with is that they can’t simply state that mission. They’ve always got a convoluted, detail-oriented, mixed-message explanation that would vary if you talked to different decision makers in the same company. Quite frankly, if you fall in to that category of people, that’s hurting your brand.
Let’s be real. When you think of branding your company, you think of getting a new logo, some new business cards, and maybe a new sign on the building. You also probably think it’s an expensive exercise in vanity. If you’ve had any experience with a traditional branding company, you may be familiar with making all of your presentation materials – brochures, power points, print ads, etc – look and feel the same. But even still, as far as you can tell, you pay a lot of money to a graphic designer to slap some polish on the same old stuff. It’s for these reasons that you have probably avoided branding or re-branding your company at all costs. And I’m here to show you that you’re wrong.
You’ve been lying to yourself about digital marketing. Now it’s time to come clean and embrace the truths that power today’s marketing success.