Can you tell me simply what your company stands for? It’s a question that a lot of people have trouble answering. Your company exists for a purpose, and that purpose is not to make money or produce a specific product. It has a broader problem it’s trying to solve, or at least it should if you want to have long term success. What I find with a number of the clients I work with is that they can’t simply state that mission. They’ve always got a convoluted, detail-oriented, mixed-message explanation that would vary if you talked to different decision makers in the same company. Quite frankly, if you fall in to that category of people, that’s hurting your brand.
Recently it came to my attention that the Visceral Concepts website wasn’t very clear about what it is we do as a company. People mentioned to me, “I was visiting your website recently, and I couldn’t figure out what it is that you do.” Heh, ok, that’s a clue. If I had only gotten that from one or two people, I might have written it off as fluke, but it was from a significant number of people, so I listened.
Your brand is what makes your business more than a commodity. But what is a brand, really? And, how exactly do you transform it in to something that people actually care about? If questions like this have you concerned about whether or not your brand is performing at it's best, this week's recommendation is exactly what you've been looking for. We've got a book you should definitely read.
Recently, I had the pleasure of making some new friends and business acquaintances. They're awesome people, really positive, and super excited to be working with me and my company. They're young entrepreneurs who have found themselves in incredibly interesting fields. Oh, did I mention that none of them are from the US? Yet I was able to meet them face to face thanks to today's recommendation.
Raise your hand if you love group texts. Good, neither do I. Group texting is the most randomized, attention deprived, chaotic method of communication I have ever used. To be quite honest, I believe you've got to be totally insane to try to use it. Other solutions to fix the problem, like Facebook Messenger or Kik, aren't any better as they lack any real ability to organize things. Today, we're recommending a solution for that.
I've been in business now for quite some time. Before I started this company, I was in a number of sales- and marketing-related careers. As a result of my experiences, I have become somewhat obsessed with providing the most value I can to everyone I can. It's a part of my being that I can't ignore. It's what makes my heart beat. That's why I always seek to do more. Let's chat about what it means and what we're doing about it.
This week is National Small Business Week, a week where we celebrate the contributions small business makes to both the national economy and to the local community. It's a big deal for us at Visceral Concepts, for local communities, and ultimately for you. However, our promotion is seeing a change of plan.
It happened again today. I saw a logo for a company that had nothing to do with the company. Worse, it was a complete ripoff of another logo that was entirely unrelated. The company was a dirt-hauling company. It was painted on the side of a dump truck. They had taken the Godfather logo and replaced the words with the name of their company.