Email marketing is completely useless if your audience isn’t reading your emails. Find out what it takes to up your email open rates.
Small businesses depend heavily on their communities. Here’s how to market locally online so they know you’re a part of the neighborhood.
Small businesses need email marketing if they’re going to survive. In case you’re not sure why it holds value, here are the ways email marketing can spell life or death for your small business.
Can you tell me simply what your company stands for? It’s a question that a lot of people have trouble answering. Your company exists for a purpose, and that purpose is not to make money or produce a specific product. It has a broader problem it’s trying to solve, or at least it should if you want to have long term success. What I find with a number of the clients I work with is that they can’t simply state that mission. They’ve always got a convoluted, detail-oriented, mixed-message explanation that would vary if you talked to different decision makers in the same company. Quite frankly, if you fall in to that category of people, that’s hurting your brand.
Recently it came to my attention that the Visceral Concepts website wasn’t very clear about what it is we do as a company. People mentioned to me, “I was visiting your website recently, and I couldn’t figure out what it is that you do.” Heh, ok, that’s a clue. If I had only gotten that from one or two people, I might have written it off as fluke, but it was from a significant number of people, so I listened.
Emails are the hardest thing to convince your target demographic to part with. They also provide you the largest value in targeted marketing. Have a look at some of the stats.
You’ve been lying to yourself about digital marketing. Now it’s time to come clean and embrace the truths that power today’s marketing success.