If you've ever been among a large group of people who were all doing something different from you, you may have been very uncomfortable. In some cases, you might have been compelled to change what you were doing to match their behavior. I remember using groups to play jokes on people at school. A group of us would get together and "Ooh!" and "Ahh!" while pointing and looking at something. Inevitably, people would begin to come find out what was so amazing. The same worked for randomly forming a line. People would begin to come stand in it. It's the natural tendency towards conformity at work. Let's look at this phenomenon and see what it means for champions.