I've been in business now for quite some time. Before I started this company, I was in a number of sales- and marketing-related careers. As a result of my experiences, I have become somewhat obsessed with providing the most value I can to everyone I can. It's a part of my being that I can't ignore. It's what makes my heart beat. That's why I always seek to do more. Let's chat about what it means and what we're doing about it.
If you've ever had to get an electronic device like a phone or tablet repaired, you know that the costs seem a little high. Most computer repairs don't cost as much as an iPad screen repair (from Apple). In fact, just the thought of damaging the screen on your device probably makes you a little nervous, doesn't it? I mean, it's usually around $150 for the repair, no matter what's broken. And that's only true if the insurance covers the repair. Otherwise it could be as much as $300-$400. That's nearly as much as getting a new one, which comes with its own list of anxieties. So today, I want to talk about the importance of a quality repair.
It happened again today. I saw a logo for a company that had nothing to do with the company. Worse, it was a complete ripoff of another logo that was entirely unrelated. The company was a dirt-hauling company. It was painted on the side of a dump truck. They had taken the Godfather logo and replaced the words with the name of their company.
Sometimes, the secret to success is truly as simple as working hard. It's the common thing that successful people will tell you was their secret to success. Rarely, however, is that the whole story. Often, there is much more to it than that, including some dumb luck and a helping hand. However, for Jimmy Kimmel, the "little more" is simply a feeling of gratitude. Today, we're taking a lesson from "The Hardest Working Man in Show Business".
Let's do an imagination exercise, shall we? Imagine you've just financially reached the point in your business where you can afford to put money in to real marketing. You know, the kind that involves pay-per-click ads, a solid social media presence, and maybe even a local television commercial. You're going to re-brand your literature, get a new logo, and modernize your website. You're going to start playing big. Aside from the costs of printing, PPC ads, and the commercial, you need to make room in the budget to hire someone to do the job. How much, though? That depends. Are you going to hire in-house, or enlist an agency?
Today's leader is a little less famous, although he recently spent time in the national spotlight. It's always great when you thank your people for helping you get to the top. A heartfelt thanks lets them know that they matter and that you understand you couldn't have done it without them. Since it is a gesture so often overlooked, it always makes an impact on those being thanked. Tom Barnett, owner of Barnett Management in Phoenix, AZ, took it a few steps further. His company owns 24 Burger King franchises in Arizona, and he was given the Burger King Franchisee of the Year award. What he did with it might shock you.
Maybe it's just me, but whenever I come across a company I take a look at their website. It's the first place I go to find out more about them. In all the years I've had access to the mobile web, one thing still stands out. Most companies have crappy websites. They're years outdated, they're not mobile-friendly, and they don't work quite the way their supposed to. Sometimes they've even got missing or out-of-date information. It's sort of a big problem. Warning, this article is a little aggressive.
Exactly one year ago today, we wrote this awesome post about your LinkedIn profile called "120 Character Description". It was a highly read and shared piece about the importance of your LinkedIn headline and how to use it properly. It's probably one of the most valuable pieces of LinkedIn advice we've ever shared. Until today.
Construction, warehousing, retail, food handling, automotive, mechanical, repair, shipping, sales, and transport are all industries I have worked in outside of the marketing and technology field I am in now. So, for this Throwback Thursday, I wanted to share a few pictures from some of those jobs.
For some reason, I deal with a large number of clients that have had poor past experiences. When I discuss these poor past experiences with the client, I can usually predict what was said by the previous service provider in every situation. But I wonder why my interaction with people who have had these poor past experiences is so frequent. Let's talk about it today.