Business owners nowadays are facing an interesting dilemma. We have a workforce that is increasingly interested in unrestricted work space. At the same time, we have a society that places higher demands on information security than ever. The conflict that arises and becomes a real struggle for companies is finding a balance between giving employees the freedom to maneuver and securing the data that the company stores from breeches. The only advice the I have in dealing with that struggle is that you need to find the balance that works for your team.
There's a lot of talk out there, especially in the marketing world, about content. I think we're getting so lost in the idea that we need to produce content as a message that we're not looking at one of the most important factors about content. That factor is context, and I really want to lay that out there because I feel that if we put an over focus on content, we kind of start to produce crap.
If you run your own Facebook page, you've noticed that things can be a bit hit-or-miss when it comes to what people like and see. Some things seem to get way more attention than others and, if you "post it and forget it", you may be extremely confused as to why. That's where Insights come in to play. No, we're not talking powers akin to clairvoyance, but rather the analytical feature that Facebook provides to every page admin.
When it comes down to it, running any business includes a fair share of marketing. No matter your tactics, be they grassroots-word-of-mouth or social media based, you do something every day to get people to know your business exists and "take the risk" to come and try it. It can be challenging at best and downright daunting at worst, but it must be done. In all that work you're doing, you may be forgetting the most important step to making it easier and more effective. We recommend fixing that.
Password security is a big deal. Expect to see me write about it more in the future. Today we'll look at Carnegie-Melon University Researcher Lorrie Faith Cranor's study on password generation and what makes a strong password. It's definitely worth your time.
Facebook has announced better privacy control, but asks to record what's going on when you post. Is this a privacy invasion that goes to far? Today we're talking about the relationship between big data and trust.
This week, Target's CEO steps down amid data breach, Clippers Owner Donald Sterling was banned for life by the NBA, Toyota North America announced they'd be moving to Texas, and California proposed legislation to directly attack the income inequality issue.