Recently I was scoping some of my favorite technology publications when I came across something that fascinated me intensely. There have been many advancements in computer control systems over the years, and one of the most exciting was the Leap Motion infrared gesture controller, which is a USB plugin for any computer running Windows, OSX, or Linux. When I first saw it, I was extremely intrigued and had many ideas of what to do with it. Then I came across the Myo.
This week there really should be two tech articles, as two very important stories came in to light. Toady I will be sharing the details on the most significant to you in a marketing perspective. I'm sharing it first because I prefer chronological order. Forgive my nerdiness. The second article that I will share next week is significant from a humanitarian perspective. It will be a great read, but this one could change your business model.
It happened again today. I saw a logo for a company that had nothing to do with the company. Worse, it was a complete ripoff of another logo that was entirely unrelated. The company was a dirt-hauling company. It was painted on the side of a dump truck. They had taken the Godfather logo and replaced the words with the name of their company.
Let's do an imagination exercise, shall we? Imagine you've just financially reached the point in your business where you can afford to put money in to real marketing. You know, the kind that involves pay-per-click ads, a solid social media presence, and maybe even a local television commercial. You're going to re-brand your literature, get a new logo, and modernize your website. You're going to start playing big. Aside from the costs of printing, PPC ads, and the commercial, you need to make room in the budget to hire someone to do the job. How much, though? That depends. Are you going to hire in-house, or enlist an agency?
One of the common reasons I get called to fix a website is that it isn't generating any traffic or leads for the client. It seems the hope is that a complete redesign or redevelopment will get potential clients to find them. Usually, I'm also asked to help them get "ranked on Google". However, hiring any agency to redesign your website and improve it's SEO can often be an endeavor that companies aren't quite ready to fit into their budget. So, before you contact us to have your site rebuilt, try these three tips while you ready your budget.
This week we've got one for all of you bloggers, Facebookers, and Instagramers who understand the value of images. If you follow my blog, you know that I do my best to provide a unique image for every article. I also take a lot of pictures on Instagram, which translate over to my Facebook page as well. A few weeks ago, during that time, I didn't have access to my standard image editing software and had to find an alternative. That's when I met Canva.
Maybe it's just me, but whenever I come across a company I take a look at their website. It's the first place I go to find out more about them. In all the years I've had access to the mobile web, one thing still stands out. Most companies have crappy websites. They're years outdated, they're not mobile-friendly, and they don't work quite the way their supposed to. Sometimes they've even got missing or out-of-date information. It's sort of a big problem. Warning, this article is a little aggressive.
This week's recommendation is of a bit different nature. Normally my recommendations, be they products and services or the advice that I give, are all tailored to have a direct impact on your success. This one is a little different, as the results are indirect and completely unmeasurable. I'm talking about the way you choose to decorate your place of business.
Exactly one year ago today, we wrote this awesome post about your LinkedIn profile called "120 Character Description". It was a highly read and shared piece about the importance of your LinkedIn headline and how to use it properly. It's probably one of the most valuable pieces of LinkedIn advice we've ever shared. Until today.