Website design is critical to the success of your website. But what makes a great website design? These seven secrets will show you what you need.
Let’s do an imagination exercise, shall we? Imagine you’ve just financially reached the point in your business where you can afford to put money in to real marketing. You know, the kind that involves pay-per-click ads, a solid social media presence, and maybe even a local television commercial. You’re going to re-brand your literature, get a new logo, and modernize your website. You’re going to start playing big. Aside from the costs of printing, PPC ads, and the commercial, you need to make room in the budget to hire someone to do the job. How much, though? That depends. Are you going to hire in-house, or enlist an agency?
One of the common reasons I get called to fix a website is that it isn’t generating any traffic or leads for the client. It seems the hope is that a complete redesign or redevelopment will get potential clients to find them. Usually, I’m also asked to help them get “ranked on Google”. However, hiring any agency to redesign your website and improve it’s SEO can often be an endeavor that companies aren’t quite ready to fit into their budget. So, before you contact us to have your site rebuilt, try these three tips while you ready your budget.
“Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett