On almost every website you visit these days, you’ll find available a digital downloadable, usually in exchange for your email address. These downloadables are anything from checklists to eBooks to videos to templates. Just about anything you can think of in a digital format that can be downloaded and create value for the potential customer base of the website. They are one of the fastest ways to turbocharge building your email list, in that almost every downloadable is willingly and eagerly exchanged for an email address of the downloader. If you haven’t created a digital download for your site yet, here are 3 reasons you need to right now.