There are so many variables for each industry that finding the right way to attract more qualified leads gets tricky. However, when it makes sense, there is one way to attract the most qualified leads every time. Give away your product in a contest or drawing. Doesn’t matter how many of your product you give away, you’ll get leads that are the most qualified for that product. Here's a case study on a client that grew their list 300% in 14 days.
On almost every website you visit these days, you'll find available a digital downloadable, usually in exchange for your email address. These downloadables are anything from checklists to eBooks to videos to templates. Just about anything you can think of in a digital format that can be downloaded and create value for the potential customer base of the website. They are one of the fastest ways to turbocharge building your email list, in that almost every downloadable is willingly and eagerly exchanged for an email address of the downloader. If you haven't created a digital download for your site yet, here are 3 reasons you need to right now.
One of the things I get asked about frequently, and have for as long as I've been coaching salespeople, revolves around the biggest problem in sales. They ask some variant of, "What's the best way to get new leads?" A seemingly simple question begs an unexpected answer. The response I give now is some variant of, "What are you going to offer the lead in exchange?" You see, email marketing is the most effective way to market, but you have to get the email addresses. Let me explain.