To get seen by enough people, you need to be in the search rankings. But that doesn't work with content marketing. Or does it? Let's explain how the two concepts work hand-in-hand to make your brand succeed.
If you have a lead funnel in place, you need to make sure you're getting all the leads you can from it. To do that, you've got to inspect it for leaks. Today, I'm going to show you how to find them, fix them, and clean up after them.
Unless you're living under a rock, you know now that Google has become Alphabet. The new parent company of so many of Google's extraneous business lines, and of Google the search and ad revenue company, has drawn a lot of attention in the technology industry. I don't need to make comment on the many jokes that lit up Twitter like wildfire, and I certainly don't need to mention the confusing name and overly simplistic logo. I want to focus on how this new business model makes far more sense for a company that tires of explaining innovation to investors.
Recently, I had the pleasure of making some new friends and business acquaintances. They're awesome people, really positive, and super excited to be working with me and my company. They're young entrepreneurs who have found themselves in incredibly interesting fields. Oh, did I mention that none of them are from the US? Yet I was able to meet them face to face thanks to today's recommendation.
This week's recommendation is both one of the most utilized tools available, yet also one of the most ignored. The realization that I should point out why every business should be doing it came as the result of a discussion that I held on Alignable called "How do you network?" and, more specifically, an answer that I got. One of the contributors to the discussion mentioned limited social networking through LinkedIn and Twitter only, due to the reason that he was in the B2B market. So, here's why you should be on as many social networks as you can handle.
Maybe I seem like a bit of a Windows fan boy lately, but have you ever actually used one of the new Windows devices? They're really vastly different from anything Microsoft has done in the past. The new CEO of the software giant, Satya Nadella, has drastically changed the company for the better. Today, I'm going to recommend a product of Microsoft's that few will disagree on. You need to check out Cortana.
It seems that we've gotten into a few discussions over the past few weeks revolving around the way SEO works, and the cloudiness of accurate information has become apparent to us. Today we're going to discuss the philosophies behind the modern algorithms and how those algorithms will be looking at content in the future, hopefully clearing up some of that cloudiness.