If you had the opportunity to learn to run a business from someone who built a liquor store into a $60 million dollar business, would you take it? If your answer is no, or if you are immediately full of skepticism, you may just want to close this article. However, if that prospect makes you excited, here's a chance. Gary Vaynerchuk is the co-founder (with his brother AJ) of VaynerMedia, a multi-million dollar marketing agency and one of AdvertisingAge's 10 agencies to watch. Gary is also one of the earliest investors in Twitter, Tumblr, Uber and BirchBox. Needless to say, the guy is good at picking what's going to work.
This week's recommendation is both one of the most utilized tools available, yet also one of the most ignored. The realization that I should point out why every business should be doing it came as the result of a discussion that I held on Alignable called "How do you network?" and, more specifically, an answer that I got. One of the contributors to the discussion mentioned limited social networking through LinkedIn and Twitter only, due to the reason that he was in the B2B market. So, here's why you should be on as many social networks as you can handle.