No Shortcuts!

It’s about time we stop trying to get a bargain on everything.

The world of professionalism can be expensive. From job seeking to proper advertising, there are costs associated with every step of every process associated with success. And, with the world just beginning to leave the recession, we’re still in the mentality that we need to do everything as inexpensive as possible – even to the point of underpaying for critical services.

One of the biggest mistakes a company is prone to make in the quest to get more for less is to hire an amateur. Sure, it may seem like a good idea to get a website for just $100, or to have a mechanic fix the company truck for “$50 plus parts”, but you have to ask yourself if you’re getting what you really need. If the amateur does the job wrong, and there are no checks in place, you’ll inevitably pay a professional even more to fix the problems.

Look, as you’re reading this article, it’s probably crossed your mind that this company provides those services, and that this might be written to convince you that you should pay more for them. I promise, that’s not the point of this. However, because it’s incredibly tempting to try to get something amazing for no money, I write this to tell you that now is the right time to move away from that practice.

Quality is remembered long after the price is forgotten.

– Ed Sabol

Quality services results are worth paying for. In an economy that is quickly moving towards another true growth phase, we need to be willing to both support the companies that provide the proper results to foster our growth, and similarly we need to add into our arsenal the sort of services that are worth paying for. Results, not costs, should be our new focus moving forward.

The worst shortcut companies can make is trying to get service for free. J.T O’Donnell, founder and CEO of, offers her insight as to why seeking free is bad. It’s also the biggest shortcut I see people try to take. And, please, remember to always offer something of value in return for every favor.

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About the author:

Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards image and reputation building for small business owners.