Staring at my Chucks

I tend to put quite a bit of thought into what I’m going to wear when I go to meet a client. Especially when it comes to my shoes. In sales, we know that a first impression can male or break the sale. And, since you can tell a lot about someone by their shoes, what I put on my feet has become an important focal point. However, it wasn’t always that way. Let’s take a trip back to my old company, which I’ve told you about before.

Back when we were running Multiverse, my partner Corey and I were dead set on doing things our way. The whole idea of working for yourself, in our minds, was to shirk the standard way of thinking for something that fit better into your lifestyle. It wasn’t about putting on a costume for 8-10 hours a day and pretending to be what you weren’t in order to get someone else to pay you. In that light, we developed our own rules for dress.

  • Polo shirts or casual collared shirts only, un-tucked, and preferably with something obscure printed on them, like a flourish.
  • Blue jeans, fitted properly. No overly baggy jeans, nor skinny jeans.
  • Black Chuck Taylor Converse shoes. Clean and tied all the way up.
  • No “clean-cut” hair (I had a mowhawk, and Corey has been rocking dreadlocks for as long as I’ve known him).

These were the honest to goodness, serious rules for dress that we had laid down for any time we went to meet with a client. Of course, writing code was about dressing comfortably rather than fashionably, so there was a lot of shorts and flip-flops. As proof that we actually adhered to this dress code, here is the image we used of myself on our portfolio page, mowhawk and casual collared shirt included.

Isn’t that something? I’m not even sure why we used clownfish for that image… Anyways, I always enjoy sharing this stuff with you. Leave your thoughts in the comments, and have an awesome Thursday!

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About the author:

Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards image and reputation building for small business owners.