I've talked a lot about a blog's place in your marketing strategy, and only really touched on the reasons it should be there. In this article, I've got the most powerful reasons blogs are a part of a great marketing strategy.
If you have a lead funnel in place, you need to make sure you're getting all the leads you can from it. To do that, you've got to inspect it for leaks. Today, I'm going to show you how to find them, fix them, and clean up after them.
Lead generation is incredibly important for small business. It also tends to be wrought with mistakes due to indecision or inexperience. Here are the most common mistakes and what you can do about them.
SEO can be a mystery to many small business owners. However, these 5 rules of SEO come from testing and experimenting to find out how Google expects great content to look. Plus, we've built a practical SEO strategy for every piece of content you write.
As traditional marketing methods, like television commercials and printed mailers, begin to die out, inbound strategies are finding their place among small business owners. Especially because the cost is usually way lower, and the return higher. That’s a recipe for great marketing for any small business. Today, we’re going to dig into some of the ways you can use inbound marketing to set your small business apart.
Blogging falls at the center of a strong digital marketing campaign. It’s the living, breathing attraction that drives visitors to your website. When you’re doing digital well, most people won’t come to visit your homepage, but will instead visit one of the many fresh, relevant, informative blog posts you’ve published to your site.
I’ve suggested before that you have a strong digital marketing strategy if you want to build your customer base, but what does that really entail? More importantly, what channels should you be pushing your digital content through?