A solid brand will determine the fate of your business. It’s the cornerstone of your decision making, the bridge between your mission and your clients, and the gauge by which you measure your company’s success. You need to develop your brand thoroughly and successfully.
If you're not excited about branding, you really should be. There is so much that it does for your company that you may not even realize. Take a look at the things we've put together that will help you understand why you should be excited.
Your logo is the literal symbol of your business. A good logo should only change slightly over the course of your business’ life. Like the Nike “swoosh” or Apple’s bitten apple, it should be something your clients recognize instantly when they see it. It should become an icon of your business. With that in mind, what kind of logo should your business use? Here's a handy guide on how to choose.