Considering near 75% of adult internet users are on Facebook and a solid one third of the world is active on some form of social media, it’s obvious that a solid social media strategy is important in any digital marketing venture. Learning how to use social media properly from a customer growth mindset can make all the difference.
Your logo is the literal symbol of your business. A good logo should only change slightly over the course of your business’ life. Like the Nike “swoosh” or Apple’s bitten apple, it should be something your clients recognize instantly when they see it. It should become an icon of your business. With that in mind, what kind of logo should your business use? Here's a handy guide on how to choose.
Unfortunately, it’s very common in this industry to come across people who feel like they have been lied to by a web designer. It’s an unsettling feeling, especially considering the amount of money a website can cost you up front, and how much more it can cost in sales if it’s done wrong. But how do you know if you’re being duped or not?
Whenever I get a lot of questions on a particular topic, I know it's time to write an article on that topic. Lately, the questions have all revolved around SEO, which is the practice of optimizing your website so search engines will find you based on certain keywords. Most of the questions are something along the lines of "How do I improve my Google rank?" Here's my out-of-the-ordinary, difinitive answer.
There's a lot of talk out there, especially in the marketing world, about content. I think we're getting so lost in the idea that we need to produce content as a message that we're not looking at one of the most important factors about content. That factor is context, and I really want to lay that out there because I feel that if we put an over focus on content, we kind of start to produce crap.
Recently it came to my attention that the Visceral Concepts website wasn’t very clear about what it is we do as a company. People mentioned to me, “I was visiting your website recently, and I couldn’t figure out what it is that you do.” Heh, ok, that’s a clue. If I had only gotten that from one or two people, I might have written it off as fluke, but it was from a significant number of people, so I listened.
Have you already discarded email marketing? Let me share something with you. Email marketing is one of the most effective forms of marketing on the web, especially in terms of your customer lifetime value. If you’ve discarded it already, you need to pick it back up.
There’s something that’s been bothering me a lot in the business world. We’ve almost lumped marketers in to the pinky-wearing, hard-push, bad polyester suit, old-school used car salesman category. Quite frankly, it’s because a lot of them are.