It’s important to understand how to make your website as effective as possible. Sometimes, the best way to do that is to study what others are doing wrong. In that way, you learn exactly what mistakes not to make.
Business owners nowadays are facing an interesting dilemma. We have a workforce that is increasingly interested in unrestricted work space. At the same time, we have a society that places higher demands on information security than ever. The conflict that arises and becomes a real struggle for companies is finding a balance between giving employees the freedom to maneuver and securing the data that the company stores from breeches. The only advice the I have in dealing with that struggle is that you need to find the balance that works for your team.
Have you already discarded email marketing? Let me share something with you. Email marketing is one of the most effective forms of marketing on the web, especially in terms of your customer lifetime value. If you’ve discarded it already, you need to pick it back up.
So, today is Black Friday. It's that infamous day of the year where people break out in to fights over toys and electronics that are marked well below most sales in the year (although you will find greater savings in February). It's also the time of year where the highest dollars are spent on electronics. Video games, televisions, computers, and mobile devices get sold in the highest quantities during the holiday season every single year. So this year, we thought we'd offer up some tech tips for those of you who may have utilized the season to upgrade your business tech. Even though it's titled for Black Friday, these tips are good all year around.
This week's Tech Talk article is a little different. There isn't much major going on in related technology, and I didn't have any sound tech advice to offer. So, as I began my quest about the internet to find something of value, I came across this wonderful TEDx talk. In it, Andreas Ekström discusses the impossibility of unbiased search results from Google or any other search engine. It's fascinating.
If you run your own Facebook page, you've noticed that things can be a bit hit-or-miss when it comes to what people like and see. Some things seem to get way more attention than others and, if you "post it and forget it", you may be extremely confused as to why. That's where Insights come in to play. No, we're not talking powers akin to clairvoyance, but rather the analytical feature that Facebook provides to every page admin.
I got an interesting email this week from my credit card processor. They're releasing a new feature to help eCommerce site owners make "Twitter Cards" to sell more product. It's a cool idea, considering Twitter holds a surprising amount of buying power. But it was their reason that was more fascinating to me. They sited that the combination of Twitter's success in helping merchants sell product plus the poor performance of mobile eCommerce sites lead to this decision. I want to talk a bit about why that poor performance might be happening.
Now that Windows 10 has had a little time out, the rumor mill has done plenty of work. In fact, it's done so much that I'm getting questions from my client base as to whether or not it's a good idea to upgrade. They list off the things they've read on some article from a less-than-credible source on the internet and express their worry that they'll fall to the same ill fate. Today, we're going to tackle four of the biggest myths we've encountered.