That’s Not Really Your Logo…

It happened again today. I saw a logo for a company that had nothing to do with the company. Worse, it was a complete ripoff of another logo that was entirely unrelated. The company was a dirt-hauling company. It was painted on the side of a dump truck. They had taken the Godfather logo and replaced the words with the name of their company.

I see this horrible scenario played out on a constant basis. Sometimes the logo is relevant to the company, but it’s clip art that’s being used by several other companies. Sometimes it’s something ripped off from a movie, musician, or other unrelated company that the owner happens to like. I have seen Judas Priest and Van Halen logos transformed, movie title logos altered, and about a billion logos taken from Vista Print’s clip art gallery, most of them the same. It’s a terrible way to make sure your company gets lost in the crowd.

Never underestimate the power of a well-designed logo. It’s something that can potentially make or break the longevity of your brand. Your logo could ultimately determine your future. I know, that sounds a bit overreaching. However, if you look at the most successful companies in the world, their logo is at the center of their iconic nature. You many not know the name of the company who makes that awesome product your neighbor was using the other day, but you will likely remember the logo that was on it. From there, you should be able to find the company and the product. That is, unless their logo is like the ones I just described.

When it comes down to it, if you run one of the companies that has the type of logo I’m talking about, you need to fix it. Really, it is that important. If you want, we can help. But definitely hire an agency to get it done for you. It makes a huge difference.

That’s it for today! I hope this made some sense and that it connected with you. Share your thoughts and opinions in the comments section below, as well as your stories about your logo experiences. And, if you found this helpful, make sure you share it with your friends. Have an awesome Wednesday, and we’ll see you tomorrow!

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About the author:

Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards image and reputation building for small business owners.