The Social Edge

If you’re reading this, chances are you got the link from Facebook, Twitter, or some other social media platform. In fact, if you’re reading any content, chances are you clicked a social media link. Am I right?

There is no question that social media has changed not only the way we connect to people, but also the way we communicate. It has also dramatically altered the way we consume informative content. If you’re normal, you gather all of your gossip and entertainment news through Twitter, your world and local news through Facebook, company changes on LinkedIn and the opinion column from your favorite blogger site. Since you’re reading this, you also gather your small business and career development information from a social platform. Social media serves as the new delivery method for the majority of the content we consume every day.

“Consumers spend 11.5 hours per day consuming media according to eMarketer of which 90% is digital.”

– Heidi Cohen,
Why Blogs Are Critical To Business 2013 on

Considering just how much information people choose to find via social media, doesn’t it make sense that businesses can use it the same way to find out about their target markets? Think about it. By leveraging social media, you can watch the interests, trends, purchasing activities and general behaviors of those you want to sell your product or service to. Then, with a bit of clever social branding and a well organized social media strategy, maybe one that works into an overall marketing strategy, you can deliver your message to them in a meaningful and memorable way, one that should ultimately have them buying from you and recommending you to their friends.

Properly used, a good social media strategy might even help land that big contract you needed to grow to the next level.

Ryan Holmes, CEO of HootSuite, has some great tips on how to use social media as your secret weapon.

Image by Jeff McNeill

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About the author:

Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards image and reputation building for small business owners.