In case any of you were wondering, I’ve been in this industry for about a decade now. I’ve seen trends come and go, and I’ve participated in a few of them myself. I’ve worked with all sorts of companies that had all kinds of needs, and I’ve watched a few of these companies grow, while others have faded away. I’ve worked solo and I’ve had partners. However, all through the years, I have striven for the same thing: I want to deliver the highest value to my clients and help them transform their companies. I want to help my clients get to the next level.
Every now and again, I like to think back on my past endeavors. It’s a great way to remind myself how far my life has come from those early days of just trying to figure things out. Taking a stroll through some of my old files today, I came across a few logos from my previous company. The first is our original logo. Have a look.
The company was called Multiverse Media Concepts, and I started it with a friend of mine named Corey. The idea for the logo was one of the first times we tried to put meaning into anything we created. We came up with the concept of interlinking planets. Each planet represented a different service that we offered as separate entities. The circle running through the planets was the link between these “universes” that showed them all as part of the same single idea, the “multiverse” if you will. It represented the idea that logos and web design (among other services) were each important, but that they were all a piece of the bigger concept of branding your company.
The second logo that I came across was from one of our earliest clients. The project was to develop a logo and website that he could use to run his web hosting business. The concept that we came up with, based off of the meaning behind his company name, was a clean one. Take a look.
The big red “My” was the primary emphasis, putting focus on the idea that this hosting belonged to the client. The handshake represented the partnership, and the hex was because my partner had a thing for grids. The colors were chosen to create eased tension and improve the odds of a buying decision.
What surprises me is how much I knew back then that I didn’t realize I knew. It helped having a partner like Corey because he really had the sort of insight that I didn’t then. He was able to teach me a lot in a very short period of time. As a result, we were able to develop branding for our clients that was quality enough to still remain valid nearly 10 years later.
What do you think? Leave your thoughts in the comments, and have an awesome Thursday!