So, if you’re normal, your blog has likely not been a priority. Most business owners, from our experience, view a blog as something immature, not suitable for a professional. However, that’s a viewpoint that could be costing you site traffic and, more importantly, leads.
Blogs serve to set your company up as an authority on the web, causing Google to move you to page one when people are looking for what you have to offer. They’re also a great starting point for your lead funnel, offering the initial value people need to urge them to trade their contact information to you.
But, because you’re normal, you also likely won’t know where to start. We thought we could help with that. Here are 5 strategies to help you build your blog and turn your website into a content hub.
5 Strategies to Build Your Content Fast
Brainstorm to help get the ideas flowing
The hardest part of writing is getting started. Most writers of all kinds find that when they first sit down to write—or blog—they get stumped before they even begin! Brainstorming for ideas is a great way to get the creative juices flowing.
Some ways to start are things like performing internet searches for trending ideas in your industry or checking out the social media pages for other businesses in your field or in related fields to find out what people care about or what they are looking for. Take down these ideas, questions, or common concerns to see what you may be able to use to add value for your customers through your blog.
Most businesses have a network of people that they can reach out to within their industry that could offer valuable and interesting information to your blog. Finding a guest-writer can be a great way to strengthen your current network by combining expertise from others in your field along with yours.
find influencers that are eager and willing to be featured contributors on your blog
A great way to find guest-writers is to reach out through social media and email to find influencers that are eager and willing to be featured contributors on your blog. You could even arrange to trade articles and post for each other’s businesses. This will also help you diversify the information that you are providing to your audience.
Sometimes the best way to produce great content is to just start writing on topics that are interesting and relevant to your industry. Set aside a few hours per week to start compiling your own original content. When you have a variety of your own work already created, then it becomes easier to reach into it whenever you need an article for your blog.
Originally produced content that you write yourself can be a great way to maximize your budget if you are not in a position to hire content writers. Of course, if you do have the budget to hire content writers in-house, that would give you the leverage of time to produce new content at a much faster rate and diversity.
Re-purpose existing content
There is already an expansive source of content available to use on the internet. When you have budgetary constraints, and cannot afford to purchase content or hire content creators, then re-purposing existing content can really help your get your blog going.
There are many content search sources available that you can use and include in your blog. This is a great way to leverage the knowledge, experience, and expertise of those in your field or industry.
Revive your own past blogs
If you are one who’s blog needs a refresh or a restart, and you have had great content that you have produced in the past, re-sharing it can be an effective way to get your audience re-engaged with your blog.
If what you are reviving is still relevant and interesting to your audience, (which is always the number one thing to consider before publishing anything) you can re-share and re-use your older content. Just be sure that you track your analytics so that you know which articles are getting the results you are looking for and which ones may need to be “retired” …at least for the time being.
Consistency is Paramount
Time, budget, or the fear of being judged are not good enough reasons to let your blog go stale. Having a great content hub on your website is a huge step in gaining the right leads, and gaining them quickly. Get started now, and you’ll see results before you know it.