We’ve all hear companies ask for our “valued input”, but why do we fail to do the same? As per the announcement yesterday, we’re re-doing the testimonials on our site. If you haven’t yet noticed that we have some, they’re on the home page, on the bottom, out of the way. It’s a bad location, and we’ve only gotten two so far. Not for lack of praise, mind you, but for exactly what I said above – I didn’t ask.
It’s really not that bright of me if you think about it. I mean, I have many, many clients who are very happy with the service I provide them. They speak highly of me, recommend me to colleagues, and even occasionally make me dinner. They give testimony to the quality of service I provide them on a regular basis. That being the case, why wouldn’t they send over a quick comment about their experience working with us?
And, as such, my pathetic collection of only two testimonials is probably hurting my reputation more than it’s helping it. Or is it? You see, this process got me thinking about the value of the testimonial. Were they worth the time and effort to try to obtain, or should I just remove the item from my site?
True to my nature and to the purpose of these articles, I did some research to benefit us. I found this great piece from Jenna Hannington of Pardot (a subsidiary of Salesforce.com) describing the importance of customer testimonials and which ones make the biggest impression on your prospective clients. It’s an easy read and comes from one of the most knowledgeable sources in the content marketing industry, Salesforce.com. You’re going to have to take my word for it. They know their stuff.
Have a great read, and happy Friday!