This week there really should be two tech articles, as two very important stories came in to light. Toady I will be sharing the details on the most significant to you in a marketing perspective. I’m sharing it first because I prefer chronological order. Forgive my nerdiness. The second article that I will share next week is significant from a humanitarian perspective. It will be a great read, but this one could change your business model.
Tuesday, Google implemented a change to its search algorithm on mobile devices. The mobile friendliness of your site will now impact its results placement on all searches performed from a mobile device. You might not think this is a big deal, but you need to know that mobile search makes up for around 50% (check my numbers to be sure) of all searches Google sees. That means that if you’re not mobile friendly, you could lose a ton of potential clicks for your site.
I’ve been warning clients and potential clients for years that this would be a problem eventually. Mobile is mandatory, and for those of you who have been resisting, Google is going to make certain you know it. If you’re still not convinced that it isn’t a problem for you, quite honestly, I feel bad for you. You can see what Google has to say about it, but in reality, continuing to resist this change as a result of confusion, disbelief, or budget is a death sentence for your company. If there was a time to upgrade, it’s now.
Yeah, maybe this sounds a bit cryptic, maybe even a little foreboding, but as someone who has been stressing this point to business owners for as long as I have run this company, I can say with certainty that I can see what’s coming next. If you want to survive, get mobile. We can help.
That’s it for this week! I Please share your thoughts and opinions in the comments below, and pass this article on to a friend. Have an awesome weekend, and we’ll see you Monday!