We work from a broader overview of all of the areas that make up your image.
Most times, if you look for the services that we provide, you will find companies that only work in one of our three areas. Under that traditional model, you would have to hire a company to help create your branding. That company would work diligently to generate the proper logo, style guides, and overall appearance of your company based on a set of questions they may ask you. That company would work in a manner that is disconnected from any other area of your business. Once your company’s look is created, their job is done. They get paid, and you part ways.
Next, you would need to hire a marketing company that would develop your campaigns. This company would do its best to work within your style guides, but might have to fudge a few things to get the campaign idea to fit. They would create campaigns that may make bold statements about your company that you would have to be able to live up to. Again, completely disconnected from the other facets of your business, they receive their pay and move on.
Finally, you would more than likely have to hire two more companies to fill the “integration” portion of our services, one that would handle the IT, and one that would develop and train on employee policies. Because most companies don’t see these two aspects as connected to brand, they won’t match your overall style guide in terms of your company’s personality, and therefore would dilute the overall consistency of your customer experience.
Visceral Concepts works from a perspective that includes all of these areas, treating them as one-in-the-same. As a result, we generate results in these areas that are uniform, clear, connected, and relevant to each other and your company. We’re different because we fit the puzzle pieces together.
For the month of April we will be running our 30 Days of Answers series, where we answer 30 of the biggest questions people have for us before they do business with us. Tomorrow we’ll have another question and answer. See you then!