If you plan to grow your business exponentially, you need to do it online. That means you need to understand the best way to make that happen. Sometimes, the easiest way to understand what to do is to learn what it looks like when you do it wrong.
If you plan on staying alive in the modern business environment, you need to start implementing inbound marketing strategies. Because they are almost 5x as effective as outbound strategies per dollar spent, you’d be a fool to ignore them. In fact, if your company is like most, you can’t afford not to.
It’s important to understand how to make your website as effective as possible. Sometimes, the best way to do that is to study what others are doing wrong. In that way, you learn exactly what mistakes not to make.
We don't treat our business clients the same way consumer companies treat consumers. I understand that the sales process can often be different when selling to a company than it is when selling to a consumer, but there are a lot of things that we do that aren't conducive to successful marketing. We need to take some of the practices of B2C and learn to treat our business clients like people. In that spirit, here are 4 things you should do in your B2B marketing process.