Considering near 75% of adult internet users are on Facebook and a solid one third of the world is active on some form of social media, it’s obvious that a solid social media strategy is important in any digital marketing venture. Learning how to use social media properly from a customer growth mindset can make all the difference.
One of the most frustrating parts of digital marketing is figuring out how to use social media to get new clients. What seems like endless effort and confusion doesn’t turn in to new clients the same way print media or television commercials did 20 years ago. The market and medium have changed. Now, to see a result, you’ve got to change your methods.
Your logo is the literal symbol of your business. A good logo should only change slightly over the course of your business’ life. Like the Nike “swoosh” or Apple’s bitten apple, it should be something your clients recognize instantly when they see it. It should become an icon of your business. With that in mind, what kind of logo should your business use? Here's a handy guide on how to choose.
Join Visceral Concepts Founder Michael McNew as he talks about the benefits you miss out on by not blogging. If you shirk the idea of a blog because it sounds like some sort of online diary or child's play, you really need to listen along.
Obviously, if you’re in business, you need leads. It doesn’t matter if things are going amazing, or if they’re a little slow, leads help you make sure you are growing. That means you need to do some marketing, so you’ll need to know the most important parts of the job. We’ve put together a list of the 5 basics you’ve got to understand if you ever want to drive your business forward.
Unfortunately, it’s very common in this industry to come across people who feel like they have been lied to by a web designer. It’s an unsettling feeling, especially considering the amount of money a website can cost you up front, and how much more it can cost in sales if it’s done wrong. But how do you know if you’re being duped or not?
Targeting a niche market is an incredibly effective way to make sure your business gains traction, especially in the early days. And because Facebook is one of the best ways to reach millions of people within that market at very little cost to you, you’d have to be a fool to ignore it. But how do you put them together?
Join Visceral Concepts Founder Michael McNew as he talks about the different tactics that make images have a great impact on conversion. You have content and you want it to convert, so you definitely need to know this.
If you’re doing your own content marketing, or are paying attention to your SEO at all, you’ve probably heard the phrase “Long Tail Keyword”. It’s the biggest advice every content and SEO “guru” gives about content creation. If you haven’t heard it yet, you’re lucky, because your introduction comes with an explanation. You’re welcome!