TikTok is a short-form video-sharing app that has quickly gained popularity among people of all ages. Its unique algorithm and engaging content have made it one of the most downloaded apps on the planet. With over 1 billion active users worldwide, TikTok has become a platform where creators can showcase their talent, creativity, and personalities. The app’s popularity has led to various trends, memes, and challenges that have quickly become viral sensations.
One of the reasons why TikTok is so popular is its algorithm, which is designed to favor new creators. Unlike other social media platforms, where users’ content can get lost in a sea of posts, TikTok’s algorithm prioritizes fresh and exciting content. This means that even users with a small following can potentially go viral if their content resonates with the app’s users. The algorithm also analyzes users’ engagement with specific content to identify what they enjoy watching. This allows creators to tailor their content to their audience’s interests, increasing their chances of gaining more followers.
You Must Grow Your TikTok Following
You must grow your TikTok following if you want to make the most of the platform. Having a larger following on TikTok opens up a world of opportunities for creators, such as brand partnerships and collaborations. Brands are increasingly turning to TikTok influencers to promote their products, and the larger your following, the more likely you are to attract these opportunities. As your following grows, so does your influence and reach, allowing you to share your message with more people and increase your impact on the platform.
Growing your TikTok following also matters because it can lead to increased engagement and virality of your content. TikTok’s algorithm favors content that gets high engagement, such as likes, comments, and shares, and it’s more likely to show that content to a wider audience. This means that if you have a larger following and your content is getting high engagement, it’s more likely to be shown to even more people, potentially leading to the exponential growth of your following and your influence on the platform.
The 13 Steps To Grow Your TikTok Following
If you follow the 13 steps we will outline in this article, growing your TikTok following can be relatively easy. While it may take some time and effort, the steps are proven to work and have helped countless creators grow their audience on the platform. By consistently creating high-quality content, engaging with your audience, and utilizing TikTok’s features to their fullest potential, you can quickly gain more followers and increase your exposure on the platform. With over 1 billion active users on TikTok, there’s no limit to the potential audience you can reach, making it a valuable platform for creators looking to grow their brand and reach new audiences. Here’s what to do.
Step 1: Create a Winning Profile
Creating a winning profile on TikTok is an essential first step to growing your following on the platform. The first thing you need to do is pick a username that is easy to remember and represents your brand or personal image. If you have a business, make sure your username is the same as your brand name. Your profile picture should be eye-catching and clearly represent your brand. Many successful TikTokers use a headshot or a logo for their profile picture.
The next step is to write a bio that accurately describes what your account is all about. Your bio should be short, sweet, and to the point. It should also include relevant keywords that will make it easier for users to find your account. Make sure to include any links to your other social media accounts or website in your bio. This will help drive traffic to your other platforms and increase your overall online presence.
Another key element of creating a winning profile on TikTok is to have a consistent theme for your content. Your profile should reflect your niche or interest, and your content should revolve around that theme. This will help attract followers who are interested in what you have to offer and keep them engaged with your content. Finally, be sure to interact with your followers and respond to comments and messages promptly. This will help build a loyal fan base and increase engagement on your profile. By following these tips, you can create a winning profile on TikTok and start growing your following on the platform.
Step 2: Post Engaging Content
TikTok’s algorithm favors creators who post consistently, so make sure to upload content regularly. Use trending hashtags and sounds to reach a wider audience and experiment with different types of content such as dances, challenges, and more. Analyze your analytics to see what types of content perform well and adjust your strategy accordingly.
When it comes to growing your TikTok following, content is king. To be successful on the platform, you need to create engaging, high-quality content that resonates with your audience. Whether you’re posting dances, lip-syncs, or tutorials, your content should be visually appealing, creative, and unique.
One way to boost the visibility of your content is to use trending hashtags and sounds. By using popular hashtags and participating in viral challenges, you can increase the visibility of your content and attract new followers to your account.
Additionally, it’s important to post content on a consistent basis. The TikTok algorithm favors creators who post regularly, so make sure to upload new content at least once a day. Use your analytics to track your performance and see what types of content perform well, and adjust your strategy accordingly.
Step 3: Engage with Other TikTokers
Engaging with other users is a great way to increase your visibility on TikTok and attract new followers to your account. By liking and commenting on other users’ posts, you can build relationships with other creators and get your name out there.
One of the best ways to engage with other TikTokers is by participating in Duets and Stitches. These features allow you to collaborate with other users and add your own unique spin to popular trends and challenges. By participating in Duets and Stitches, you can increase your visibility on the platform and attract new followers to your account.
Another way to engage with other TikTokers is by collaborating on content. Whether you’re partnering with other creators on a dance or creating a joint tutorial, collaborating with other users is a great way to reach new audiences and grow your following.
Step 4: Leverage Your Other Social Media Platforms
Leveraging your other social media platforms is an excellent way to grow your TikTok following. By sharing your TikTok content on your other social media accounts, you can drive traffic to your TikTok profile and attract new followers. Start by adding your TikTok handle to your other social media profiles, so your existing followers can easily find and follow you on TikTok. You can also add a call-to-action in your captions on other social media platforms, encouraging your followers to check out your TikTok profile.
Another way to leverage your other social media platforms is by cross-promoting your content. For example, if you create a video on TikTok that is performing well, you can share it on your Instagram or Twitter accounts. This will give your followers on those platforms a taste of your TikTok content, and they may follow you on TikTok to see more. You can also create teasers on your other social media accounts, promoting upcoming TikTok videos and encouraging your followers to check them out.
Collaborating with other creators on different social media platforms can also help you grow your TikTok following. Reach out to other creators on Instagram, Twitter, or YouTube, and ask if they would like to collaborate on a TikTok video. By working together, you can cross-promote each other’s content and introduce your followers to new creators. This can help you gain exposure to new audiences and attract more followers to your TikTok account.
Finally, you can leverage your other social media platforms by participating in online communities and groups related to your niche. Share your TikTok videos in relevant groups and communities, and engage with other members. This can help you establish yourself as an authority in your niche and attract new followers to your TikTok account. Overall, leveraging your other social media platforms can be an excellent way to grow your TikTok following and attract new audiences to your content.
Step 5: Use TikTok Ads
If you have a budget to invest in growing your TikTok following, using TikTok ads can be a great option. TikTok’s advertising platform offers a variety of ad formats to choose from, including in-feed video ads, branded hashtag challenges, and brand takeovers. These ad formats can help you reach a larger audience and grow your following faster.
One effective strategy is to create an in-feed video ad that showcases your best TikTok content and directs viewers to your profile. This can be an effective way to introduce your account to new viewers who may not have otherwise discovered it. Another option is to create a branded hashtag challenge, which encourages users to create and share their own content using your branded hashtag. This can be a fun way to engage with your audience and encourage them to follow your account.
It’s important to note that TikTok ads can be expensive, and it’s crucial to have a clear understanding of your target audience and goals before investing in ads. Make sure to set a reasonable budget and closely monitor your ad performance to ensure that you are getting the results you want. With the right strategy and investment, TikTok ads can be a powerful tool for growing your following and reaching a wider audience.
Step 6: Collaborate with Other Creators
Collaborating with other creators is a great way to grow your TikTok following. You can create content together, reach new audiences, and gain exposure to followers of other creators. Here are some tips to help you collaborate with other creators effectively:
Firstly, reach out to creators who share a similar niche or style as yours. This can help you create content that appeals to your target audience. You can use TikTok’s “duet” feature to collaborate with other creators and create split-screen videos. Alternatively, you can create a challenge or trend that other creators can participate in and tag you in their videos.
Secondly, make sure to have clear communication with your collaborators before starting to work on a project together. Discuss ideas, goals, and expectations to ensure everyone is on the same page. It’s also essential to give credit to your collaborators in your video captions or by tagging them in the video.
Thirdly, consider reaching out to creators who have a larger following than you. Collaborating with a more prominent creator can help you reach new audiences and gain exposure to followers who may not have discovered your content otherwise. However, be sure to approach collaborations with respect and an eagerness to learn from your collaborators.
Finally, be open to feedback and criticism from your collaborators. Collaboration is a two-way street, and being receptive to feedback can help you improve your content and grow your following. By working together with other creators, you can create engaging and creative content that resonates with your audience and helps you grow your TikTok following.
Step 7: Post at Peak Times
Posting at peak times is essential to growing your TikTok following. To do this, you’ll need to have an understanding of your audience and when they’re most active on the platform. Generally, the best times to post on TikTok are during lunchtime (11am – 1pm) and after work/school hours (6pm – 10pm). However, this can vary depending on your niche and target audience.
One way to determine the best time to post is by checking your TikTok analytics. This will give you insights into when your followers are most active on the app. You can also experiment with posting at different times to see which times get the most engagement and adjust your posting schedule accordingly.
It’s important to note that consistency is key when it comes to posting at peak times. You’ll want to create a content calendar and stick to it, posting consistently during the optimal times for your audience. This will help you build momentum and increase your chances of going viral.
In addition to posting at peak times, you can also use TikTok’s scheduling feature to schedule your posts in advance. This is especially helpful if you want to ensure that your content is being posted during the optimal times but you’re not able to post in real-time. Simply create your content, schedule it for the desired time, and let TikTok do the rest.
Step 8: Use Eye-Catching Thumbnails
Creating eye-catching thumbnails for your TikTok videos is a crucial aspect of growing your following. Your thumbnail is the first thing viewers see before they decide to watch your video or not, and it can make or break their decision. It’s essential to make your thumbnail stand out among the many other videos in the user’s “For You” page.
One of the best ways to create an eye-catching thumbnail is by using bright, bold colors that pop against the standard black background of TikTok. Use contrasting colors to make the subject of your video stand out, and avoid using dull colors that will make your thumbnail blend in with the rest. Additionally, using text on your thumbnail can also help make it stand out. Use short, attention-grabbing phrases that summarize the content of your video and entice viewers to click and watch.
Another effective strategy for creating eye-catching thumbnails is to include a clear image of the main subject or action of your video. This can give viewers a better idea of what your video is about and make it more appealing to watch. Additionally, including a person’s face in your thumbnail can also help make it more relatable and appealing to viewers.
Finally, you can also experiment with different thumbnail styles to see what works best for your content. Some creators use animated or illustrated thumbnails, while others use screenshots from their videos or candid photos. Try out different styles and see what resonates best with your audience. The key is to create a thumbnail that stands out, represents the content of your video accurately, and entices viewers to click and watch.
Step 9: Join TikTok Engagement Groups
Joining TikTok engagement groups can be a powerful way to grow your following and increase engagement on your posts. Engagement groups, also known as “pods,” are essentially groups of TikTok users who agree to like, comment, and share each other’s posts. This can help boost the visibility and reach of your content, leading to increased engagement and potential followers.
To join an engagement group, start by finding relevant groups in your niche or industry. You can search for these groups on social media platforms or through online communities. Once you find a group that aligns with your content, request to join and follow the group’s rules and guidelines. Often, these groups will require that you engage with a certain number of posts per day or week in order to remain a member.
When participating in engagement groups, it’s important to engage authentically and not just for the sake of likes and comments. Engage with posts that you genuinely enjoy and connect with, and be sure to leave meaningful comments rather than generic ones like “nice post!” This can help foster real connections with other creators and lead to more organic growth for your account.
It’s also important to note that while engagement groups can be helpful in boosting your engagement, they should not be relied on as your sole strategy for growing your following. It’s important to continue creating high-quality content and engaging with your audience outside of these groups in order to build a sustainable following. Additionally, be mindful of the time and energy you’re putting into engagement groups and ensure that it’s worth the effort in terms of the results you’re seeing.
Step 10: Use Trending Sounds
Using trending sounds is a great way to increase the chances of your videos being discovered by a larger audience. When you use a sound that is currently trending, it can help your video appear in the “For You” page and other relevant feeds. You can also use the search function to find the latest trending sounds and filter by genres such as comedy, dance, and beauty, among others.
One way to use trending sounds is to create a challenge or a trend around a specific sound. This can be a great way to get your content to go viral and reach a large audience. To create a challenge, you can create a video using a popular sound, and then encourage your followers to use the same sound and replicate your video in their own unique way. You can even create a unique hashtag to go along with the challenge, making it easier for others to find and participate.
Another way to use trending sounds is to incorporate them into your existing content. For example, if you are a makeup artist, you can use a popular sound to showcase your latest makeup tutorial. Or, if you are a comedian, you can use a trending sound to deliver your punchline. Just make sure that the sound is relevant to your content and adds value to the overall message.
Finally, keep in mind that using trending sounds is not a guaranteed way to go viral or gain followers. It is important to stay true to your unique style and voice while also staying up to date with the latest trends. By using trending sounds strategically and creating content that resonates with your audience, you can increase your chances of success on TikTok.
Step 11: Engage with Your Followers
Engaging with your followers is a crucial component of growing your TikTok following. Not only does it build a sense of community, but it also shows your audience that you appreciate their support. There are several ways to engage with your followers on TikTok, including responding to comments, creating videos that feature user-generated content, and hosting Q&A sessions.
Responding to comments is one of the easiest and most effective ways to engage with your followers on TikTok. Taking the time to respond to comments shows that you value your audience’s feedback and opinions. It’s also a great way to spark a conversation and build a sense of community around your content.
Another way to engage with your followers is by creating videos that feature user-generated content. This type of content is a great way to show your followers that you appreciate their support and that you value their contributions to your community. By featuring user-generated content, you can also tap into your followers’ creativity and showcase their talents.
Hosting Q&A sessions is another effective way to engage with your followers on TikTok. During a Q&A session, you can answer questions from your followers and provide insights into your creative process. Q&A sessions are also a great way to show your audience that you are approachable and willing to connect with them on a personal level.
In addition to these tactics, it’s important to regularly check your direct messages and respond to any messages from your followers. This shows that you are actively engaged with your audience and willing to connect with them on a personal level. By engaging with your followers, you can build a loyal fan base and increase your reach on TikTok.
Step 12: Use Hashtags
Hashtags are essential for making your content discoverable on TikTok. They allow you to reach a wider audience and increase your chances of going viral. When choosing hashtags, it’s important to use a mix of popular and niche hashtags that relate to your content. Popular hashtags, such as #fyp or #foryoupage, can help you get on the For You Page, while niche hashtags can help you connect with a more targeted audience.
It’s recommended to use 3-5 hashtags per video. TikTok allows up to 100 characters in the caption, so make sure to include your hashtags there. Additionally, you can also add hashtags in the comments section, but be sure not to overload your videos with too many hashtags as it can come off as spammy and lower your engagement rate.
To find the right hashtags for your content, you can start by researching your niche and looking at the hashtags other creators in your niche are using. You can also use the TikTok search bar to find related hashtags or use third-party tools like Hashtagify or Tokboard to find popular hashtags in your niche.
Lastly, don’t forget to create your own branded hashtag to help increase your brand awareness and encourage user-generated content. Branded hashtags are unique to your brand and can help create a sense of community among your followers. You can promote your branded hashtag in your videos and on your other social media platforms to encourage your followers to use it. By doing so, you can increase your reach and engage with your followers on a deeper level.
Step 13: Be Authentic and Consistent
Being authentic and consistent is crucial to growing your TikTok following. TikTok users want to see content that is unique, genuine, and relatable. In order to create a loyal following, you need to be true to yourself and your brand. This means being consistent with your messaging, tone, and content style.
To be authentic on TikTok, it’s important to showcase your personality and showcase your interests. Share your thoughts and experiences with your audience, and don’t be afraid to be vulnerable or open up about personal struggles. This can help create a deeper connection with your audience and make them feel like they know you on a personal level.
Consistency is also key to growing your following on TikTok. This means posting regularly and sticking to a consistent content schedule. You don’t have to post every day, but you should aim to post at least a few times a week. This helps your audience stay engaged and invested in your content.
It’s also important to be consistent with your branding and style. This means using the same filters, fonts, and colors across your content. This creates a cohesive and recognizable brand that helps your audience easily identify your content in their feed. Additionally, consistency in your content quality is important. Make sure your content is always of high quality and provides value to your audience.
In summary, being authentic and consistent are key factors to growing your TikTok following. By showcasing your personality and sticking to a consistent content schedule and style, you can build a loyal following and establish yourself as a trusted creator in your niche.
Grow Your TikTok and Grow Your Business
Growing your TikTok following takes time and effort, but by following these 13 steps, you can increase your visibility on the platform and attract new followers to your account. Whether you’re just starting out or looking to take your TikTok game to the next level, these tips can help you achieve your goals and build a loyal community of fans on the platform.