Blogging topics are often hard for small business owners to come up with.
It’s difficult to think about what your clients might care about enough to read your thoughts on it.
But you’re also aware that blogging is important to your business’s SEO and lead nurturing process.
So, you find yourself faced with the stress of producing a blog article, but you lack a topic to cover.
That’s where things become difficult.
Instead, you need a list of topics you can continually draw from.
If you know what you’re going to write about, you can immediately dig into research instead of hitting a wall before you ever begin.
Here’s a little something to get you started.
Stick With Blogging Topics That Make Sense
With as many topics and formats as there are out there, it’s easy to get lost on what you should cover in your blog.
Especially because there are so many blogs out there that you’ll have to compete for attention.
But when your topics make sense for your audience – and answer the questions they have – you’ll have no problem cutting through.
And that’s the key to a great blog.
Its content makes sense.
Provided you can keep your content to topics that make sense, your audience will love what you create.It’s way more common for people to read blogs than you think. Most Google results, for example, come from somebody’s blog. Click To Tweet
That’s the weird thing about a blog.
For most small business owners, the idea is counterintuitive.
However, audiences flock to blog articles every day.
Considering nearly a quarter of all websites are blogs, that says a lot.
Don’t discount the power of having a blog that makes sense for your brand.
Start Your List Of Blogging Topics Right
There are some blogging topics out there that make sense for your brand or your industry, but not for others.
Those are fantastic choices to showcase something unique about your niche.
And, as you find them, you should create blog articles about them.
But most of the blogging topics that will set your brand apart are universal topics.
They work in any industry.
Topics like these share answers to universal questions that buyers have before they work with a company.You need to know what blogging topics make the most sense for your brand. If you’re on a topic that your audience wouldn’t want from you, it’s not going to help. Click To Tweet
You may find, however, that some of them are not suitable for your brand.
Maybe it’s because you don’t have the information or that you know your audience won’t enjoy them based on real data.
With so many blogging topics available (because there are tons more than what I’ve included), you should always have something to get you started.
This list should be a great foundation.
Share A Case Study
One of the great blogging topics to share with your audience is the case study.
A case study showcases what you did with one of your clients that made a huge impact on your company.
It should always be a story that highlights a core element of your brand and mission statement.
Therefore, some case studies might not be success stories.
Some of them should demonstrate times when you didn’t earn the client, but you still helped them in the right way.
For example, maybe you had to send your lead to a competitor because their needs would be better served.
Case studies are simply the story of the way your mission played out through client interaction.
Share them with as much information as possible.
And be sure to illustrate how your brand shone all the while.
Answer The Most Common Questions You Get
You get questions from your clients and leads all the time.
They cover a wide range of topics about working with your company.
Some are repeated and some are unique.
Most can be answered with a short answer, but some need a longer one.
Both kinds make great blogging topics.
Put together a list of the questions with shorter answers that you get.
Then, in a blog post, answer them.
What about the questions that need more explanation?
Create an entire blog post around one question.
Answering these questions will draw more potential leads because they’ll be interested in the same answers.
And when they can get those answers in advance, they’ll do it.
Be the one to provide them what they need and they’ll come to you when it’s time to buy.
Create A How-To Article Or Series
There are certain things your audience wants to know.
Problems that you know how to solve that they want to be solved.
Things that don’t need your product or service to solve.
And you have the information they need to get them solved.
It could be something as simple as the assembly of an item you sell.
If you’re giving them an answer they need, you’re helping.
In helping, you’re earning trust, loyalty, and the lead that will eventually become a client.
Teach them how to handle anything it makes sense to teach them.
Keep it simple for you to write and for them to learn.
Then enjoy the results.
Put Together A “Who To Follow On Twitter” List
Twitter is surprisingly popular among purchasing age individuals and the B2B audience.
It’s one of the most popular platforms around.
Aside from making sure your brand is using it, it couldn’t hurt to share other accounts to follow.
When you have a target audience clearly defined, you know what they want to know.
You can assemble a collection of Twitter accounts that discuss those ideas into a list.
This blogging topic is easy to do, too.
Share that list with your blog readers, including a summary of the reasons your audience should follow those accounts.
Be sure to provide value through those accounts.
Give your audience a reason to see that you’re worth working with.
By offering them something great to help them solve their situations, you earn their trust.
That’s how you earn a client.
Talk About The Processes Your Company Has
People love to know how it works.
Everything that goes into how you produce your product is interesting to your target market.
Which makes the process of how you do it a great blogging topic to use.
Share your manufacturing, development, and onboarding process with your audience.
Add video to the blog, letting them get a true feel for what you do.
Allow them to virtually tour your company and see the process up close.
That’s going to help assure your audience that the process won’t drive them away.
You’ll show them they’ve got nothing to worry about.
And they’re more likely to work with you as a result.
Profile Your Employees
Your employees are the connection between your audience and your brand.
They’re the front lines of client service and a great experience.
So, as you’re looking for blogging topics, employee profiles make a great option.
Clients want to know about the people they’re working with when they work with your company.
Share things about your team that build their reputation and demonstrate why they belong on your team.
Include personal details that aren’t too intrusive, like their love for dogs or their secret interest in that band nobody likes.
The idea is to make sure your potential audience feels like they know your team before they’ve ever met them.
That makes the working relationship go smoother and creates a level of loyalty to your brand.
Write A “Biggest Mistakes” Post
In every industry and every need, there are mistakes.
There are usually enough of them that people are likely to make one or two every time they deal with the industry.
Those mistakes make perfect blogging topics.
Like the most common questions, some of these can be compiled into a single blog article.
Some will deserve their article.
But all of them should be addressed to your audience.
A “biggest mistakes” post shows your audience that you want them to have the best results possible.
You show them how to avoid disaster and bad results.
They like and respect you for it.
It’s a win-win.
Recap A Recent Event You Attended Or Held
Event recaps are popular blogging topics.
They’re interesting to read because so many people want to know what the events hold but can’t go.
That includes virtual events.
Share the information that you got from the event.
Or, if it’s an event you held, the information you gave.
Include enough to be of value to your audience without giving it all away.
By teasing them about some of the information you entice them to come to the next one.
Not only does this blog topic offer you a great content idea, but it also offers you a chance to promote events.
Interview Someone In Your Industry
Just because we’re talking blogging topics for your blog, that doesn’t mean all the knowledge has to be yours.
You can borrow knowledge from other leaders in your industry.
As you produce blog content and build your professional network you’ll build relationships with industry leaders.
When you have a good relationship with one, invite them to share their answers to questions your audience asks on your blog.
It’s a great way to create content and tie in a boost to your social media.
Ask your audience to submit questions to your social channels.
Pick several and interview your guest with them.
You’ll offer the answers your audience wants from a great source without ever stressing your creativity.
Tell Your Brand’s Story, Literally
Everyone wants to know your brand’s story.
It’s a part of what gets your audience connected to you.
And it’s one of the blogging topics that can be spread out to multiple posts.
Tell the story of how your brand came to be.
From the first moment you saw the need to wherever you stand right now.
A blogging topic like this can even be added to yearly with annual recaps.
You have the choice to continually expand your story.
But it’s the connection with your audience that makes your story worth blogging about.
People become more closely tied to a brand when they understand the growth and struggles.
The reasons why your brand exists are rally cries for your audience to get behind.
Loyalty develops roots when they invest in your story.
Create An Infographic Covering Your Industry’s Trends For The Year
Infographics don’t sound like a blogging topic to most.
They often sound like a replacement for a blog.
However, they can cover so much more information in a way that’s easy to ingest.
And, because they come with a blog article full of context, they’re still good for Google to rank.
That means they do a better job than a blog article alone.
It doesn’t have to be tough to build an infographic.
Programs like PowerPoint are great basics to use, and sites like Canva allow a ton of options to help you create a professional infographic.
Sharing stats and information this way allows people to get the information quickly.
Plus, infographics are some of the most shared social media content.
Revive social has seen them shared about 15 times more often than a blog article alone.
They’ll help your brand get seen more frequently.
Pose A List Of Questions For Your Audience
Just like your audience has questions about your brand and products, you probably have them for your audience.
Getting feedback about how you could do better as a brand is a great help in making your brand grow better.
Or, perhaps, you’re looking to give your audience questions to think about when they work with you.
In either case, the best blogging topic to proceed with is to share the questions you have with your audience.
Ask them whatever you need to know from them.
Let them know what they should be asking about companies that work in your industry.
Receive feedback wherever you can so you can collect the data and do something with it.
The key is to find the feedback you need by making sure the questions get in front of your audience.
Then you’ll never be confused about where your brand should go next.
Reshare Your Most Popular Posts
Sometimes, especially during the holiday seasons, there isn’t anything to share.
The facts are that certain times of year are the times your team goes on vacation and your clients don’t need you much.
During those times, one of the great blogging topics is to reshare a collection of your most-read articles.
Go back through the blogs you’ve produced and find which ones were most interesting to your audience based on their views and engagement.
Write a new post that shares several of these blog articles as links.
Include a little additional information about the topic, like what lead you to write it or how it became popular.
Resharing content that’s already worked once is a great idea nearly every time.
There Are Plenty Of Blogging Topics To Work With
When you’re stuck on an idea, you can use some of the blogging topics I shared.
However, be sure to keep looking for others.
There are plenty of ideas to write about out there.
If you’re stuck, all you need to do is look.