B2B marketing post COVID is ready for a massive shift that springs from the way it has changed people’s behavior. This is what to do.
Building a brand used to be a luxury that only big companies can afford. Now it’s accessible to anyone. This practical guide will help you do it well.
We don’t treat our business clients the same way consumer companies treat consumers. I understand that the sales process can often be different when selling to a company than it is when selling to a consumer, but there are a lot of things that we do that aren’t conducive to successful marketing. We need to take some of the practices of B2C and learn to treat our business clients like people. In that spirit, here are 4 things you should do in your B2B marketing process.