A solid brand will determine the fate of your business. It’s the cornerstone of your decision making, the bridge between your mission and your clients, and the gauge by which you measure your company’s success. You need to develop your brand thoroughly and successfully.
We don't treat our business clients the same way consumer companies treat consumers. I understand that the sales process can often be different when selling to a company than it is when selling to a consumer, but there are a lot of things that we do that aren't conducive to successful marketing. We need to take some of the practices of B2C and learn to treat our business clients like people. In that spirit, here are 4 things you should do in your B2B marketing process.
If you've ever had to get an electronic device like a phone or tablet repaired, you know that the costs seem a little high. Most computer repairs don't cost as much as an iPad screen repair (from Apple). In fact, just the thought of damaging the screen on your device probably makes you a little nervous, doesn't it? I mean, it's usually around $150 for the repair, no matter what's broken. And that's only true if the insurance covers the repair. Otherwise it could be as much as $300-$400. That's nearly as much as getting a new one, which comes with its own list of anxieties. So today, I want to talk about the importance of a quality repair.
Ever have one of those days where you feel like you’ve missed every project deadline and it seems like every client is upset? Unfortunately, in my line of work, this stuff happens every now and then. Projects begin to take longer than expected to get right, some things get put off for too long, and you realize the hard way that you are not, in fact, on the same page as your client like you thought you were. I have to say, it’s a horrible feeling.
For some reason, I deal with a large number of clients that have had poor past experiences. When I discuss these poor past experiences with the client, I can usually predict what was said by the previous service provider in every situation. But I wonder why my interaction with people who have had these poor past experiences is so frequent. Let's talk about it today.
Awkward is always a fun topic, isn't it? Who doesn't like to hear about someone else's uncomfortable situations? Stories about breaking wind at the wrong time or being rejected by someone who caught your eye always seem to be a hit. Today, I want to share another awkward situation. Have a read!
Over half of the small businesses in the country don't have a website. It's the absolute fastest way to cripple your company. We're talking about why that is and what you can do to make sure your company isn't crippled. Join us, won't you?
Routine maintenance isn't just for cars. A good system for routine computer maintenance is one of the most effective ways to assure that your system reaches it's maximum lifespan. Come have a read to find out what we mean!