I've seen small businesses make the same simple mistake when advertising their events a little too often. It's time to set the record straight about what they (and likely you) are doing wrong and how to fix it.
One of the things I get asked about frequently, and have for as long as I've been coaching salespeople, revolves around the biggest problem in sales. They ask some variant of, "What's the best way to get new leads?" A seemingly simple question begs an unexpected answer. The response I give now is some variant of, "What are you going to offer the lead in exchange?" You see, email marketing is the most effective way to market, but you have to get the email addresses. Let me explain.