Let’s be real. When you think of branding your company, you think of getting a new logo, some new business cards, and maybe a new sign on the building. You also probably think it’s an expensive exercise in vanity. If you’ve had any experience with a traditional branding company, you may be familiar with making all of your presentation materials – brochures, power points, print ads, etc – look and feel the same. But even still, as far as you can tell, you pay a lot of money to a graphic designer to slap some polish on the same old stuff. It’s for these reasons that you have probably avoided branding or re-branding your company at all costs. And I’m here to show you that you’re wrong.
“Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett