With one of the strongest social media backings in entertainment, and as the first and only television personality to conquer LinkedIn, Conan O'Brien is the king of all social, and he will inspire your small business marketing.
For about the past year,there has been a huge movement sweeping social media for business. The benefits of business social media have become very apparent for many entrepreneurs, but no benefit quite so much as the one that comes along with today's recommendation. How would you like explosive social media exposure and instant positive engagement? This week, we suggest you start using Periscope.
As you may have heard if you follow the major business stories, Twitter just named their founder, Jack Dorsey, permanent CEO. This is interesting as he, not long ago, left Twitter and founded payment processor Square. But now - with full force - he's back, and the business community seems excited about it. While they look to the future of what Twitter may do (as we will likely do Friday), let's take a look to a past interview that Dorsey gave at Oxford University to find out what leadership like his can teach us.
I got an interesting email this week from my credit card processor. They're releasing a new feature to help eCommerce site owners make "Twitter Cards" to sell more product. It's a cool idea, considering Twitter holds a surprising amount of buying power. But it was their reason that was more fascinating to me. They sited that the combination of Twitter's success in helping merchants sell product plus the poor performance of mobile eCommerce sites lead to this decision. I want to talk a bit about why that poor performance might be happening.
If you had the opportunity to learn to run a business from someone who built a liquor store into a $60 million dollar business, would you take it? If your answer is no, or if you are immediately full of skepticism, you may just want to close this article. However, if that prospect makes you excited, here's a chance. Gary Vaynerchuk is the co-founder (with his brother AJ) of VaynerMedia, a multi-million dollar marketing agency and one of AdvertisingAge's 10 agencies to watch. Gary is also one of the earliest investors in Twitter, Tumblr, Uber and BirchBox. Needless to say, the guy is good at picking what's going to work.
Miss one week and everything seems to get a little crazy, huh? It looks like there is some interesting stuff going on right now. The FAR Council added some improvements to the SBA's government contracting rules, making things work out better for small business. The Sacramento Kings are moving in to downtown Sacramento, which is forcing small businesses out. And Twitter's CEO has stepped down. Here's what's happening this week in the news.
This week's recommendation is both one of the most utilized tools available, yet also one of the most ignored. The realization that I should point out why every business should be doing it came as the result of a discussion that I held on Alignable called "How do you network?" and, more specifically, an answer that I got. One of the contributors to the discussion mentioned limited social networking through LinkedIn and Twitter only, due to the reason that he was in the B2B market. So, here's why you should be on as many social networks as you can handle.
We took the week off of news during Labor Day, but we're back with some neat stuff going on in California. Twitter wants you to buy from the app, Doughnuts are dunking in Santa Monica, and lawns are going green in Long Beach. See what's going on in business news!