If you're going to get your content noticed, you need to maximize it's reach. This is a guide - with examples - on making micro content that you can use across channels to spread your marketing message.
Social media is important to any content strategy. For most companies, Facebook is the most logical choice of social networks to focus on. And getting exposure on Facebook is critical. With far-and-away the largest active monthly user base among all social networks, it’s the largest pool of eyes to compete for. And compete you must. Here are some quick secrets to help make that happen.
If you run your own Facebook page, you've noticed that things can be a bit hit-or-miss when it comes to what people like and see. Some things seem to get way more attention than others and, if you "post it and forget it", you may be extremely confused as to why. That's where Insights come in to play. No, we're not talking powers akin to clairvoyance, but rather the analytical feature that Facebook provides to every page admin.
Amid a major series of business focused laws signed in to effect and vetoed out this week, there were a few key takeaways that could prove to have huge impacts, though how positive or negative is yet to be seen. An interesting "fair wage act" was just signed in to effect by Governor Brown that changes the way sexual discrimination can come in to play. Facebook has introduced a dramatically different shopping experience for it's platform. And Governor Brown also put a huge legal protection forth for franchise owners. Here's what happened this week in the news.
This week's recommendation is both one of the most utilized tools available, yet also one of the most ignored. The realization that I should point out why every business should be doing it came as the result of a discussion that I held on Alignable called "How do you network?" and, more specifically, an answer that I got. One of the contributors to the discussion mentioned limited social networking through LinkedIn and Twitter only, due to the reason that he was in the B2B market. So, here's why you should be on as many social networks as you can handle.
In the news this week, we've got some varied topics. California Governor Jerry Brown faces a bill that would drive state contracting power to the unions and leave out non-union small business owners. Companies around the nations have been getting creative in their methods of dealing with the ACA fallout. And today, Facebook rolls out it's new net-wide advertising platform. Here's what's going on this week in business.