You have to stop thinking about SEO as something that can be done quickly and easily if you want it to help you long-term.
SEO, or search engine optimization, is one of those polarizing topics in the digital marketing world. Some marketers make it their mission to understand every nuance that comes out of Google’s algorithm. Others – myself included – can’t fathom how keeping up with every detail is worth the money. Fortunately, for the group I’m in, there’s a way to optimize your site that isn’t so technical. This amazing method is probably something you’re already familiar with. It’s content. Let’s go over what “good” content is.
It seems that we’ve gotten into a few discussions over the past few weeks revolving around the way SEO works, and the cloudiness of accurate information has become apparent to us. Today we’re going to discuss the philosophies behind the modern algorithms and how those algorithms will be looking at content in the future, hopefully clearing up some of that cloudiness.