Content Marketing

How Podcasts Help Grow Your Small Business

2 weeks ago | 9 minute read

If you don't understand how podcasting can grow your small business, you need to stop right now and read this.

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Working on effective small business marketing tactics is the only way your company will grow.
Marketing

The 3 Most Effective Small Business Marketing Tactics

7 months ago | 10 minute read

Small business marketing tactics need to be effective to be worth your time. However, you may not know exactly what works or how to do it. These three small business marketing tactics are the most effective there are, and this article will teach you what to do.

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Inbound marketing strategies feel the heartbeat of your audience and bring them to you.
Visceral Concepts TV

7 Core Components Of Inbound Marketing That Will Succeed

1 year ago | 6 minute read

Today, Visceral Concepts founder Michael McNew discusses the 7 core components of a great inbound marketing strategy.

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Marketing your business can be very effective with the right foundation.
Visceral Concepts TV

3 Secrets To Market Your Business

1 year ago | 3 minute read

Today, Visceral Concepts founder Michael McNew talks about the 3 fundamental secrets to marketing that gets real results.

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This isn't me, but I jumped just like this when I found out everything branding does for my company.
Branding

Who Else Is Excited About Branding?

1 year ago | 4 minute read

If you're not excited about branding, you really should be. There is so much that it does for your company that you may not even realize. Take a look at the things we've put together that will help you understand why you should be excited.

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This Retail Owner Gets The Branding Idea
Visceral Concepts TV

What No One Tells You About Branding

1 year ago | 3 minute read

Today, Visceral Concepts founder Michael McNew talks about the areas of branding that nobody talks about.

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Choosing the right ecommerce solution is critical for the long-term success of your business.
Visceral Concepts TV

Choosing The Right eCommerce Solution For Your Business

2 years ago | 5 minute read

Today, Visceral Concepts founder Michael McNew talks about what you've got to consider when choosing an eCommerce solution for your small business.

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The correct atmosphere can have a huge impact on your brand.
Visceral Concepts TV

Branding Is More Than A Logo

2 years ago | Super quick read

You may consider branding to be an exercise in vanity, one that often costs a lot of money. In this video, Visceral Concepts' founder Michael McNew shares why that's the wrong way to look at it.

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There is a secret to gettin your company to stand out.
Strategy

One Key Thing That Will Transform Your Brand

3 years ago | 3 minute read

Can you tell me simply what your company stands for? It’s a question that a lot of people have trouble answering. Your company exists for a purpose, and that purpose is not to make money or produce a specific product. It has a broader problem it’s trying to solve, or at least it should if you want to have long term success. What I find with a number of the clients I work with is that they can’t simply state that mission. They’ve always got a convoluted, detail-oriented, mixed-message explanation that would vary if you talked to different decision makers in the same company. Quite frankly, if you fall in to that category of people, that’s hurting your brand.

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Recommendation of the Week: Brand Analysis
Recommendation of the Week

Recommendation of the Week: Brand Analysis

4 years ago | 1 minute read

You're in business. Maybe you've been in business for a while, and maybe you've just started up. Either way, you've (hopefully) attempted to begin building your brand. Like I share with all my clients, your client isn't really buying your product, they're buying your brand. With this as the case, it makes the most sense to invest good time and money in to assuring that your brand is solid, complete, and performing at full steam. This week I recommend a brand analysis.

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