Small business marketing tactics need to be effective to be worth your time. However, you may not know exactly what works or how to do it. These three small business marketing tactics are the most effective there are, and this article will teach you what to do.
If you're not excited about branding, you really should be. There is so much that it does for your company that you may not even realize. Take a look at the things we've put together that will help you understand why you should be excited.
Can you tell me simply what your company stands for? It’s a question that a lot of people have trouble answering. Your company exists for a purpose, and that purpose is not to make money or produce a specific product. It has a broader problem it’s trying to solve, or at least it should if you want to have long term success. What I find with a number of the clients I work with is that they can’t simply state that mission. They’ve always got a convoluted, detail-oriented, mixed-message explanation that would vary if you talked to different decision makers in the same company. Quite frankly, if you fall in to that category of people, that’s hurting your brand.
You're in business. Maybe you've been in business for a while, and maybe you've just started up. Either way, you've (hopefully) attempted to begin building your brand. Like I share with all my clients, your client isn't really buying your product, they're buying your brand. With this as the case, it makes the most sense to invest good time and money in to assuring that your brand is solid, complete, and performing at full steam. This week I recommend a brand analysis.