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Tag: Business Strategy

How Marketing Automation Can Improve Your Conversion Rates
May 18, 2018April 25, 2020

How Marketing Automation Can Improve Your Conversion Rates

Digital Marketing by Michael McNew

Join Visceral Concepts Founder Michael McNew as he gives you strategies to use marketing automation to boost your conversion rates. Episode 16 is not to be missed.

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13 Small Business Marketing Tips To Boost Your Results
May 11, 2018April 25, 2020

13 Small Business Marketing Tips To Boost Your Results

Digital Marketing by Michael McNew

Today, Visceral Concepts founder Michael McNew has 13 easy to use tips to help you make the most of your small business marketing.

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5 Tips To Hack Your Content Marketing
May 4, 2018May 27, 2018

5 Tips To Hack Your Content Marketing

Content Marketing by Michael McNew

If you want to market your business online, content marketing is the key to making that happen. As the most effective form of online marketing, understanding how to work it to your advantage – AKA hack it – is critical to your success. Today, we’re going to look at 5 content marketing hacks you can put in to play right now.

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The Beginner’s Guide to Setting Marketing Goals
April 29, 2017

The Beginner’s Guide to Setting Marketing Goals

Strategy by Alisia McNew

Setting solid marketing goals is key to the future of your business. However, it doesn’t have to be super complicated.

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4 Secrets to Maximize Your B2B Sales
September 2, 2016

4 Secrets to Maximize Your B2B Sales

Marketing by Michael McNew

We don’t treat our business clients the same way consumer companies treat consumers. I understand that the sales process can often be different when selling to a company than it is when selling to a consumer, but there are a lot of things that we do that aren’t conducive to successful marketing. We need to take some of the practices of B2C and learn to treat our business clients like people. In that spirit, here are 4 things you should do in your B2B marketing process.

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3 Reasons You Should Hire an Agency
March 4, 2015April 24, 2020

3 Reasons You Should Hire an Agency

Content Marketing by Michael McNew

Let’s do an imagination exercise, shall we? Imagine you’ve just financially reached the point in your business where you can afford to put money in to real marketing. You know, the kind that involves pay-per-click ads, a solid social media presence, and maybe even a local television commercial. You’re going to re-brand your literature, get a new logo, and modernize your website. You’re going to start playing big. Aside from the costs of printing, PPC ads, and the commercial, you need to make room in the budget to hire someone to do the job. How much, though? That depends. Are you going to hire in-house, or enlist an agency?

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Visceral Podcast #1: Small Business Marketing
January 7, 2015April 29, 2020

Visceral Podcast #1: Small Business Marketing

Digital Marketing by Michael McNew

Join myself along with our CFO Alisia McNew and Regina Benge, the CFO of Benge Equipment and Recreation, as we discuss small business marketing tactics. We go over different formats and their costs, effectiveness, and issues.

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Marketing and the Coveted E-Mail Address
August 22, 2014April 29, 2020

Marketing and the Coveted E-Mail Address

Lead Generation by Michael McNew

Emails are the hardest thing to convince your target demographic to part with. They also provide you the largest value in targeted marketing. Have a look at some of the stats.

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Building on a Compelling Mission
August 19, 2014April 24, 2020

Building on a Compelling Mission

Branding by Michael McNew

Despite the opinion many Facebook users have of Mark Zuckerberg, he holds lessons we can all learn from. As a thirty year old billionaire, he may know what he’s doing. His company was founded on a compelling mission, and he’s built an empire on it. Let’s take a look on how that can help you.

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Three Truths to Expand the Effectiveness of Your Marketing
July 2, 2014April 25, 2020

Three Truths to Expand the Effectiveness of Your Marketing

Digital Marketing by Michael McNew

You’ve been lying to yourself about digital marketing. Now it’s time to come clean and embrace the truths that power today’s marketing success.

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