Marketing and the Coveted E-Mail Address

Marketing and the Coveted E-Mail Address

In case you hadn’t noticed, we added a new subscription signup form. When you get to about 45% of the way down the page, the screen will darken with a request to obtain your email address. The promise in return is that you’ll receive tips and tricks for running your business as well as updates to what we have in the works for our clients. But why?

For those not aware, email marketing is one of the most effective forms of online marketing around. Let me share with you some quick facts about it that will be included in a study that we will be publishing in the next several months.

  • According to Custora, customers generated from email marketing have a 12% higher customer lifetime value than average, which is a 400% growth.
  • Email marketing has a nearly 40-year track record of success, which is 30 years longer than most other forms of online marketing.
  • Emails are action-oriented, requiring the reader to take some sort of action as a result of the email.
  • Unlike other forms of marketing, email marketing remains as effective once it becomes irritating.

So, why share our secret reason for getting your email address? Because it points out a potential flaw in your own marketing campaign that you need to know about (which we can help correct). You see, there is a big chance that you aren’t doing any email marketing, and you’re missing out on huge profit potential. Ultimately, that’s dangerous for the longevity of your business. Email marketing is, by all accounts, the most effective form of online marketing aside from organic SEO. If you don’t have a strategy for collecting your target market’s email addresses and using them to stay in touch, you could be cutting off an entire stream of revenue.

We want to know what you have to say. Share with us your thoughts on email marketing, as well as some of the ways you currently implement it as a part of your marketing strategy. And have an awesome weekend!

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Marketing and the Coveted E-Mail Address

by Michael McNew Read in 1 min