If you want to market your business online, content marketing is the key to making that happen. As the most effective form of online marketing, understanding how to work it to your advantage – AKA hack it – is critical to your success. Today, we’re going to look at 5 content marketing hacks you can put in to play right now.
On almost every website you visit these days, you'll find available a digital downloadable, usually in exchange for your email address. These downloadables are anything from checklists to eBooks to videos to templates. Just about anything you can think of in a digital format that can be downloaded and create value for the potential customer base of the website. They are one of the fastest ways to turbocharge building your email list, in that almost every downloadable is willingly and eagerly exchanged for an email address of the downloader. If you haven't created a digital download for your site yet, here are 3 reasons you need to right now.
Whenever I get a lot of questions on a particular topic, I know it's time to write an article on that topic. Lately, the questions have all revolved around SEO, which is the practice of optimizing your website so search engines will find you based on certain keywords. Most of the questions are something along the lines of "How do I improve my Google rank?" Here's my out-of-the-ordinary, difinitive answer.
In case you didn't notice by now, I'm in the business of helping small business owners grow their companies and reach their goals. I'm ridiculously passionate about it and will spend hours working on ways to market a company, fill it with customers, and grow it to new levels. I care about businesses that I work with as if they're my own, and I talk to their owners as if I am a part of the company too. It's how I'm built, and I wouldn't have it any other way.
One of the things I get asked about frequently, and have for as long as I've been coaching salespeople, revolves around the biggest problem in sales. They ask some variant of, "What's the best way to get new leads?" A seemingly simple question begs an unexpected answer. The response I give now is some variant of, "What are you going to offer the lead in exchange?" You see, email marketing is the most effective way to market, but you have to get the email addresses. Let me explain.
As opposed to news from outside our company, we've got some in house news for you today. It's nothing major, and it won't take much of your time. However, if you're a loyal reader, you might notice a bit of a slowdown in our articles over the next few weeks. Don't be alarmed.
I've been in business now for quite some time. Before I started this company, I was in a number of sales- and marketing-related careers. As a result of my experiences, I have become somewhat obsessed with providing the most value I can to everyone I can. It's a part of my being that I can't ignore. It's what makes my heart beat. That's why I always seek to do more. Let's chat about what it means and what we're doing about it.
Today we can announce the companies that will be participating in our promotion. But first, here's how it works. We're going to be out for periods of time every day next week handing out these promotional packs. They'll include some neat stuff from us, plus specials offered by the participating companies below. We're looking to support local, small business and encourage you to spend your money with them instead of the big box stores. The difference you could make in one week could be the difference between life and death for a local business. Here's who is involved.
Last November, we held our first Small Business Saturday promotion. We had participants from all over the Chino Valley, as well as several neighboring communities. Each of our participants offered special coupons, promo items, and offers for our promotional deal pack, which we physically gave out to members of our community on Small Business Saturday. The promotion was warmly welcomed by the community, and many of the participants report customers seeking the SBS promotions. In light of that success, we'll be working during National Small Business Week to spread the same sort of success to (hopefully) more local businesses.