You have to grow your brand online. It’s the most important task a small business has if it wants to stay afloat. These secrets will help you do that well.
If you want to market your business online, content marketing is the key to making that happen. As the most effective form of online marketing, understanding how to work it to your advantage – AKA hack it – is critical to your success. Today, we’re going to look at 5 content marketing hacks you can put in to play right now.
On almost every website you visit these days, you’ll find available a digital downloadable, usually in exchange for your email address. These downloadables are anything from checklists to eBooks to videos to templates. Just about anything you can think of in a digital format that can be downloaded and create value for the potential customer base of the website. They are one of the fastest ways to turbocharge building your email list, in that almost every downloadable is willingly and eagerly exchanged for an email address of the downloader. If you haven’t created a digital download for your site yet, here are 3 reasons you need to right now.
Whenever I get a lot of questions on a particular topic, I know it’s time to write an article on that topic. Lately, the questions have all revolved around SEO, which is the practice of optimizing your website so search engines will find you based on certain keywords. Most of the questions are something along the lines of “How do I improve my Google rank?” Here’s my out-of-the-ordinary, difinitive answer.
Emails are the hardest thing to convince your target demographic to part with. They also provide you the largest value in targeted marketing. Have a look at some of the stats.
You’ve been lying to yourself about digital marketing. Now it’s time to come clean and embrace the truths that power today’s marketing success.