You’ve been hearing about it in every marketing publication you’ve read recently. Inbound marketing is all the rage, and like everyone else, you want to know why. It’s definitely something important to study, too, because getting leads is the number one job of any marketer. Getting leads can be a tough thing, too. That’s why any edge you can get is important. In this article, I’m going to reveal exactly what makes inbound marketing so spectacular.
If you plan on staying alive in the modern business environment, you need to start implementing inbound marketing strategies. Because they are almost 5x as effective as outbound strategies per dollar spent, you’d be a fool to ignore them. In fact, if your company is like most, you can’t afford not to.
Business owners nowadays are facing an interesting dilemma. We have a workforce that is increasingly interested in unrestricted work space. At the same time, we have a society that places higher demands on information security than ever. The conflict that arises and becomes a real struggle for companies is finding a balance between giving employees the freedom to maneuver and securing the data that the company stores from breeches. The only advice the I have in dealing with that struggle is that you need to find the balance that works for your team.
When it comes down to it, running any business includes a fair share of marketing. No matter your tactics, be they grassroots-word-of-mouth or social media based, you do something every day to get people to know your business exists and "take the risk" to come and try it. It can be challenging at best and downright daunting at worst, but it must be done. In all that work you're doing, you may be forgetting the most important step to making it easier and more effective. We recommend fixing that.
I've been in business now for quite some time. Before I started this company, I was in a number of sales- and marketing-related careers. As a result of my experiences, I have become somewhat obsessed with providing the most value I can to everyone I can. It's a part of my being that I can't ignore. It's what makes my heart beat. That's why I always seek to do more. Let's chat about what it means and what we're doing about it.
Are you using a computer at a place of business (including a home office) that has an internet connection? Is your connection shared with other computers in the same building? If you view your computer's network, do you see other computers? If you do, this article is for you. We're going to talk about setting up a network that only contains the computers you want it to.
If you've ever been among a large group of people who were all doing something different from you, you may have been very uncomfortable. In some cases, you might have been compelled to change what you were doing to match their behavior. I remember using groups to play jokes on people at school. A group of us would get together and "Ooh!" and "Ahh!" while pointing and looking at something. Inevitably, people would begin to come find out what was so amazing. The same worked for randomly forming a line. People would begin to come stand in it. It's the natural tendency towards conformity at work. Let's look at this phenomenon and see what it means for champions.
This morning I was cruising my social media feed as I normally do. Some friends posted their daily stuff, others posted Amber Alerts that were no longer active (as people tend to), and others still posted political propaganda (which is often extremely polarized and oversimplified). Most of the stuff that came across my feed was the normal stuff that I fly right by looking for something interesting to read or for someone's actual status update that clues me in to what's going on in their lives far away from my city. Then I ran in to the video below. I'm not sure who posted it, but the 8 minutes of bicycle brain twisting was incredibly entertaining, yet also revelatory. Watch.
This week is National Small Business Week, a week where we celebrate the contributions small business makes to both the national economy and to the local community. It's a big deal for us at Visceral Concepts, for local communities, and ultimately for you. However, our promotion is seeing a change of plan.
Entrepreneurs are famous for eating horrible foods that are cheap and convenient. We'll stop and grab fast food two to four times a day when we're really putting in work. It makes sense to us. We need a hot meal, we're on a budget (for those of us still in the early phases), and we're running behind to our next appointment. It isn't likely that we've packed food, either, as it may wind up spoiling in the car or getting left in the office fridge. This week I want to recommend putting a stop to all that with something that I just began that's working incredibly for me.