You’ve been hearing about it in every marketing publication you’ve read recently. Inbound marketing is all the rage, and like everyone else, you want to know why. It’s definitely something important to study, too, because getting leads is the number one job of any marketer. Getting leads can be a tough thing, too. That’s why any edge you can get is important. In this article, I’m going to reveal exactly what makes inbound marketing so spectacular.
If you plan on staying alive in the modern business environment, you need to start implementing inbound marketing strategies. Because they are almost 5x as effective as outbound strategies per dollar spent, you’d be a fool to ignore them. In fact, if your company is like most, you can’t afford not to.
Join myself along with our CFO Alisia McNew and Regina Benge, the CFO of Benge Equipment and Recreation, as we discuss small business marketing tactics. We go over different formats and their costs, effectiveness, and issues.
Emails are the hardest thing to convince your target demographic to part with. They also provide you the largest value in targeted marketing. Have a look at some of the stats.
You’ve been lying to yourself about digital marketing. Now it’s time to come clean and embrace the truths that power today’s marketing success.